Growth Hacking Innovative Marketing Tactics To Grow Faster And Smarter
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✏Growth Hacking Innovative Marketing Tactics to Grow Faster and Smarter Book Summary : Do you have a website that is struggling to gain traction? Do you have no idea how to monetize your business or get more subscriber? This book could be the answer you're looking for... The emergence of Web and Mobile technologies have revolutionalized the way businesses are conducted. Those enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, Amazon, are just but a few examples of those enterprises that leveraged these technologies to reap big rewards. This book is about sharing with you innovative marketing tactics to grow faster and smarter. The book does not assume your level of knowledge and understanding of what Growth Hacking is all about. Thus, it starts with a beginner's approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This book gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand's funnel right from customer acquisition, customer activation, customer retention, revenue generation and referral. It further provides you with growth hacking strategy that you can employ using these techniques to grow faster and smarter. Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking require a uniquely different approach than what we are accustomed to in the traditional approach. This book not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required. Growth, like a vehicle moving on a highway, requires levers (Gears) to be able to move on (be they manual or automatic). The most critical elements of growth are its levers. Failure to identify levers simply means uncertain growth. This book helps you to identify critical levers for your brand and the relevant drivers that can propel it so that you can have a more predictable growth. Attracting customers is a critical component of growth hacking. Yet, without a great first impression, this comes to naught. From this book, you will be able to learn the best ways to attract customers through a great first impression, appropriate acquisition hacks and right engagement. Follow-ups are great. Yet inappropriate follow-ups can turn-off your existing and potential customers. You will also learn follow-up hacks that can bring forth a great impact on your targets for greater growth. Customer retention is the most prized treasure of any marketing endeavor. Without it, you lose your customers faster than a leaking tank loses water. You will learn customer retention hacks that help to protect your growth reservoir. Finally, you are running a business. You need to make money. This book provides you with proven monetization hacks that you can employ to guarantee you exponential income growth that not only rewards you for your smart innovation but also assures your business future.
📒Hacking Marketing ✍ Scott Brinker
✏Hacking Marketing Book Summary : Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
📒Smart Cities Big Data Civic Hackers And The Quest For A New Utopia ✍ Anthony M. Townsend
✏Smart Cities Big Data Civic Hackers and the Quest for a New Utopia Book Summary : An unflinching look at the aspiring city-builders of our smart, mobile, connected future. From Beijing to Boston, cities are deploying smart technology—sensors embedded in streets and subways, Wi-Fi broadcast airports and green spaces—to address the basic challenges faced by massive, interconnected metropolitan centers. In Smart Cities, Anthony M. Townsend documents this emerging futuristic landscape while considering the motivations, aspirations, and shortcomings of the key actors—entrepreneurs, mayors, philanthropists, and software developers—at work in shaping the new urban frontier.
📒The Regtech Book ✍ Janos Barberis
✏The REGTECH Book Book Summary : The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation.
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✏Applications in Basic Marketing Book Summary : Clippings from the popular business press.