Global Marketing

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  • Author : Svend Hollensen
  • Publisher : Pearson Education
  • Pages : 756 pages
  • ISBN : 9780273706786
  • Rating : 3.5/5 from 3 reviews
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Download or Read online Global Marketing full in PDF, ePub and kindle. this book written by Svend Hollensen and published by Pearson Education which was released on 26 November 2022 with total page 756 pages. We cannot guarantee that Global Marketing book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.

Global Marketing

Global Marketing
  • Author : Svend Hollensen
  • Publisher : Pearson Education
  • Release : 26 November 2022
GET THIS BOOK Global Marketing

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are

Global Marketing Management

Global Marketing Management
  • Author : Masaaki (Mike) Kotabe,Kristiaan Helsen
  • Publisher : John Wiley & Sons
  • Release : 09 January 2020
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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for

Global Marketing

Global Marketing
  • Author : Kate Gillespie
  • Publisher : Routledge
  • Release : 03 July 2015
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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of

What is Global Marketing for Indie Authors

What is Global Marketing for Indie Authors
  • Author : John Weisenberger
  • Publisher : Booktango
  • Release : 27 May 2013
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Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your potential earnings) by 200%, 300% or more? Do you know why Amazon's KDP Select program is keeping you from achieving true global distribution of your eBooks? Would you like to know why over 50% of self-published Indie Authors made less than $500 in 2011 while the "Top Earners" of the self-publishing world are making tens of thousands;

Global Marketing and Advertising

Global Marketing and Advertising
  • Author : Marieke de Mooij
  • Publisher : SAGE Publications
  • Release : 27 August 2013
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Global Marketing and Global Human Resources Management Internationale Unternehmensf hrung

Global Marketing and Global Human Resources Management   Internationale Unternehmensf  hrung
  • Author : Lena Schmidtmann
  • Publisher : GRIN Verlag
  • Release : 01 April 2008
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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult

Readings in Modern Marketing

Readings in Modern Marketing
  • Author : John A. Quelch
  • Publisher : Chinese University Press
  • Release : 26 November 2022
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Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, Readings in Modern

Principles of Marketing

Principles of Marketing
  • Author : Philip Kotler,Gary Armstrong
  • Publisher : Pearson Education
  • Release : 26 November 2022
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A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Global Marketing Management

Global Marketing Management
  • Author : Kiefer Lee,Steve Carter
  • Publisher : Oxford University Press, USA
  • Release : 26 November 2022
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Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

The New Strategic Brand Management

The New Strategic Brand Management
  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Release : 26 November 2022
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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the

The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing
  • Author : Bodo B. Schlegelmilch,Russell S. Winer
  • Publisher : Routledge
  • Release : 24 November 2020
GET THIS BOOK The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University