Download or Read online Global Marketing full in PDF, ePub and kindle. this book written by Svend Hollensen and published by Pearson Education which was released on 21 October 2021 with total page 714 pages. We cannot guarantee that Global Marketing book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
- Author : Svend Hollensen
- Publisher : Pearson Education
- Pages : 714 pages
- ISBN : 9780273706786
- Release : 21 October 2021
- Rating : 3.5/5 from 3 reviews