Gale Directory Of Publications And Broadcast Media Supplement
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✏Gale Directory of Publications and Broadcast Media Supplement Book Summary : An update to the 136th edition of the "Gale Directory of Publications and Broadcast Media," featuring profiles of nearly one thousand periodicals published in the U.S. and Canada, as well as radio, television, and cable systems, each listing contact names and numbers, key personnel, circulation statistics, subscription and advertising rates, and other information. Includes a master index.
📒Gale Directory Of Publications And Broadcast Media Supplement ✍ Kim Hunt-Lowrance
✏Gale Directory of Publications and Broadcast Media Supplement Book Summary :
📒Gale Directory Of Publications And Broadcast Media ✍ Gale Group
✏Gale Directory of Publications and Broadcast Media Book Summary :
📒National Library Of Medicine Current Catalog ✍ National Library of Medicine (U.S.)
✏National Library of Medicine Current Catalog Book Summary :
📒Mass Communications Research Resources ✍ Christopher H. Sterling
✏Mass Communications Research Resources Book Summary : This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
📒Reference And Information Services An Introduction 4th Edition ✍ Richard E Bopp
✏Reference and Information Services An Introduction 4th Edition Book Summary : Reflecting the dramatic changes shaped by rapidly developing technologies over the past six years, this new fourth edition of Reference and Information Services takes the introduction to reference sources and services significantly beyond the content of the first three editions. In Part I, Concepts and Processes, chapters have been revised and updated to reflect new ideas and methods in the provision of reference service in an era when many users have access to the Web. In Part II, Information Sources and Their Use, discussion of each source type has been updated to encompass key resources in print and on the Web, where an increasing number of freely available sources join those purchased or licensed by libraries. A number of new authors are contributors to this new edition, bringing to their chapters their experience as teachers of reference and as practitioners in different types of libraries. Discussions of services in Part I integrate digital reference as appropriate to each topic, such as how to conduct a reference interview online using instant messaging. Boxes interspersed in the text are used to present scenarios for discussion, to highlight key concepts, or to present excerpts from important documents. Discussions of sources in Part II place more emphasis on designing effective search strategies using both print and digital resources. The chapter on selection and evaluation of sources addresses the changing nature of reference collections and how to evaluate new types of sources. Each chapter concludes with an updated list of additional readings to guide further study. A new companion website will provide links to Web-accessible readings and resources as well as additional scenarios for discussion and example search strategies to supplement those presented in the text.
✏Statistical Abstract of the United States Book Summary :
✏Fourth Estate Book Summary :