Filter Bubbles And Targeted Advertising
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📒Filter Bubbles And Targeted Advertising ✍ The New York Times Editorial Staff
✏Filter Bubbles and Targeted Advertising Book Summary : Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.
📒Navigating Filter Bubbles ✍ Jacqueline Conciatore Senter
✏Navigating Filter Bubbles Book Summary : Facebook, Google, and other major internet companies track clicks and use that data to provide personalized content. More and more, each person encounters a unique online world, what some experts call a "web of one." This essential resource explores what filter bubbles are and how they work. It looks at the potential downsides of filter bubbles, such as deepening political divides and the rise of confirmation bias. It offers helpful advice about how to recognize this challenge of the digital age and how to break out of the bubble.
📒After The Digital Tornado ✍ Kevin Werbach
✏After the Digital Tornado Book Summary : Leading technology scholars examine how networks powered by algorithms are transforming humanity, posing deep questions about power, freedom, and fairness. This title is also available as Open Access on Cambridge Core.
📒Don T Be Evil ✍ Rana Foroohar
✏Don t Be Evil Book Summary : A TIMES BEST CURRENT AFFAIRS BOOK OF THE YEAR The award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves 'Powerful' Sunday Times Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - the digital titans. How did these once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? Through her skilled reporting and unparalleled access, Rana Foroohar reveals the true extent to which the 'FAANG's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb competitors, hijack our personal data and mental space and offshore their exorbitant profits. What's more, she shows how these threats to our democracies, livelihoods and minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while protecting us from the dark side of digital technology. 'A masterful critique' Observer 'Insightful and powerfully argued' Daily Mail 'Essential reading ... whip-smart' Niall Ferguson 'Laser vision and trenchant business analysis' Shoshana Zuboff
📒20th Century Advertising ✍ Dave Saunders
✏20th Century Advertising Book Summary : Advertising today is certainly the most inescapable spectacle of all forms of modem mass communications: advertisements are channeled to us via newspapers and magazines, posters, cinema, television and the internet. It has been said that each of us will have encountered, on average, 150,000 different printed and visual commercials in our lifetime -- and most of them at least six times. Twentieth-Century Advertising looks at how the greatest campaigns of the twentieth century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.
✏Machine Design Book Summary :