Filter Bubbles And Targeted Advertising

✏Book Title : Filter Bubbles and Targeted Advertising
✏Author :
✏Publisher : New York Times Educational Publishing
✏Release Date : 2019-07-16
✏Pages : 224
✏ISBN : 1642822698
✏Available Language : English, Spanish, And French

✏Filter Bubbles and Targeted Advertising Book Summary : Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed the filter bubble, which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital junk food, filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

📒The Filter Bubble ✍ Eli Pariser

✏Book Title : The Filter Bubble
✏Author : Eli Pariser
✏Publisher : Penguin
✏Release Date : 2011-05-12
✏Pages : 304
✏ISBN : 9781101515129
✏Available Language : English, Spanish, And French

✏The Filter Bubble Book Summary : An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

📒Navigating Filter Bubbles ✍ Jacqueline Conciatore Senter

✏Book Title : Navigating Filter Bubbles
✏Author : Jacqueline Conciatore Senter
✏Publisher : Cavendish Square Publishing, LLC
✏Release Date : 2018-12-15
✏Pages : 64
✏ISBN : 9781502641328
✏Available Language : English, Spanish, And French

✏Navigating Filter Bubbles Book Summary : Facebook, Google, and other major internet companies track clicks and use that data to provide personalized content. More and more, each person encounters a unique online world, what some experts call a "web of one." This essential resource explores what filter bubbles are and how they work. It looks at the potential downsides of filter bubbles, such as deepening political divides and the rise of confirmation bias. It offers helpful advice about how to recognize this challenge of the digital age and how to break out of the bubble.

📒Interference In Elections ✍ Kristina Lyn Heitkamp

✏Book Title : Interference in Elections
✏Author : Kristina Lyn Heitkamp
✏Publisher : Greenhaven Publishing LLC
✏Release Date : 2018-12-15
✏Pages : 176
✏ISBN : 9781534504028
✏Available Language : English, Spanish, And French

✏Interference in Elections Book Summary : Allegations of Russian meddling in the 2016 presidential election have brought the issue of election interference to the fore, but is it actually a significant issue in the United States? This volume explores the history of election interference in the United States and beyond, as well as the various methods of interference. It also discusses whether interference can be effectively combatted and what attempts are being made to do so. Election interference has been declared a threat to the electoral process and democracy as a whole, and it is more important than ever to understand the various factors at play.

📒Don T Be Evil ✍ Rana Foroohar

✏Book Title : Don t Be Evil
✏Author : Rana Foroohar
✏Publisher : Penguin UK
✏Release Date : 2019-11-07
✏Pages : 256
✏ISBN : 9780241404300
✏Available Language : English, Spanish, And French

✏Don t Be Evil Book Summary : An award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves Today Google and Facebook receive 90% of the world's news ad-spending. Amazon takes half of all ecommerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - not the GEs and Toyotas of this world, but the digital titans. How did we get here? How did the tech industry get to dominate our world so completely? How did once-idealistic and innovative companies come to manipulate elections, violate our privacy, and pose a threat to the fabric of our democracy? In Don't Be Evil, Financial Times global business columnist Rana Foroohar documents how Big Tech lost its soul - and became the new Wall Street. Through her skilled reporting and unparalleled access - won through nearly 30 years covering business and technology - she shows the true extent to which the 'Faang's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb any potential competitors, hijack our personal data and mental space and offshore their exorbitant profits. What's more, she reveals how these threats to our democracies, our livelihoods and our minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while also protecting us from the dark side of digital technology.

✏Book Title : The Invisible Brand Marketing in the Age of Automation Big Data and Machine Learning
✏Author : William Ammerman
✏Publisher : McGraw Hill Professional
✏Release Date : 2019-05-24
✏Pages : 320
✏ISBN : 9781260441260
✏Available Language : English, Spanish, And French

✏The Invisible Brand Marketing in the Age of Automation Big Data and Machine Learning Book Summary : Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

📒Making It Personal ✍ Tanya Kant

✏Book Title : Making It Personal
✏Author : Tanya Kant
✏Publisher : Oxford University Press, USA
✏Release Date : 2020
✏Pages : 272
✏ISBN : 0190905085
✏Available Language : English, Spanish, And French

✏Making It Personal Book Summary : "The encounter of "personalized experiences"-targeted advertisements, tailored information feeds and "recommended" content among other things-is now a common and somewhat inescapable component of digital life. More often than not however, "you" the user are not primarily responsible for personalizing your web engagements: instead, with the help of your search, browsing, and purchase histories, your "likes", your click-throughs, and a multitude of other data you produce as you go about your day, your experience can "conveniently"-and computationally-be personalized on your behalf. This book explores a host of new questions that emerge from web users' encounters with these forms of algorithmic personalization. What do users "know" about the algorithms that apparently "know" them? If personalization practices seek to act on the user's behalf (for instance by deciding what is content is personally relevant), then how do users retain or relinquish their autonomy? Indeed, what kinds of selfhoods are made possible when personalization algorithms intervene in identity construction? Making it Personal is the first full-length monograph to critically analyze the socio-cultural implications of algorithmic personalization through the accounts and testimonies of web users themselves. At the heart of the book are interviews and focus groups with web users who-through a myriad of resistant, tactical, resigned or trusting engagements-encounter algorithmic personalization as part of their lived experience on the web. The book proposes that for those who encounter it, algorithmic personalization creates new implications for knowledge production, autonomy, cultural capital, and formations of self."--

📒Making It Personal ✍ Tanya Kant (Lecturer in media and cultural studies)

✏Book Title : Making it Personal
✏Author : Tanya Kant (Lecturer in media and cultural studies)
✏Publisher : Oxford University Press, USA
✏Release Date : 2020
✏Pages :
✏ISBN : 0190905115
✏Available Language : English, Spanish, And French

✏Making it Personal Book Summary : "The encounter of "personalized experiences"-targeted advertisements, tailored information feeds and "recommended" content among other things-is now a common and somewhat inescapable component of digital life. More often than not however, "you" the user are not primarily responsible for personalizing your web engagements: instead, with the help of your search, browsing, and purchase histories, your "likes", your click-throughs, and a multitude of other data you produce as you go about your day, your experience can "conveniently"-and computationally-be personalized on your behalf. This book explores a host of new questions that emerge from web users' encounters with these forms of algorithmic personalization. What do users "know" about the algorithms that apparently "know" them? If personalization practices seek to act on the user's behalf (for instance by deciding what is content is personally relevant), then how do users retain or relinquish their autonomy? Indeed, what kinds of selfhoods are made possible when personalization algorithms intervene in identity construction? Making it Personal is the first full-length monograph to critically analyze the socio-cultural implications of algorithmic personalization through the accounts and testimonies of web users themselves. At the heart of the book are interviews and focus groups with web users who-through a myriad of resistant, tactical, resigned or trusting engagements-encounter algorithmic personalization as part of their lived experience on the web. The book proposes that for those who encounter it, algorithmic personalization creates new implications for knowledge production, autonomy, cultural capital, and formations of self."--

📒C20th Advertising ✍ Dave Saunders

✏Book Title : C20th Advertising
✏Author : Dave Saunders
✏Publisher : Carlton Publishing Group
✏Release Date : 2002-10-28
✏Pages : 256
✏ISBN : 1858687985
✏Available Language : English, Spanish, And French

✏C20th Advertising Book Summary : Advertising today is certainly the most inescapable spectacle of all forms of modem mass communications: advertisements are channeled to us via newspapers and magazines, posters, cinema, television and the internet. It has been said that each of us will have encountered, on average, 150,000 different printed and visual commercials in our lifetime -- and most of them at least six times. Twentieth-Century Advertising looks at how the greatest campaigns of the twentieth century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.

✏Book Title : Mini micro Systems
✏Author :
✏Publisher :
✏Release Date : 1984-07
✏Pages :
✏ISBN : CORNELL:31924058090915
✏Available Language : English, Spanish, And French

✏Mini micro Systems Book Summary :