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📒Fashion Illustrator ✍ Bethan Morris
✏Fashion Illustrator Book Summary : Presenting an overview of fashion drawing, presentation and illustration, this work teaches students how to draw the fashion figure as well as featuring the work of established illustrators, encouraging readers to observe and to develop their confidence and skills as an illustrator.
✏Fast Fashion Book Summary :
📒Fashion As Communication ✍ Malcolm Barnard
✏Fashion as Communication Book Summary : In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challening class, gender, sexual and social identities.
📒Fashion Design ✍ Sue Jenkyn Jones
✏Fashion Design Book Summary : "Offers students a through grounding in the principles of fashion design. It describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit and cutting methods; and portfolio presentation. This revised edition discusses the technological developments that are changing the fashion industry and includes expanded chapters on drawing and making techniques, and careers in fashion. With updated photographs and illustrations, and extensive resource lists and glossaries, the book provides new designers with a valuable route-guide to the profession."--Cover.
📒Fashion ✍ Alexandra Palmer
✏Fashion Book Summary : Controversial and unconventional, this collection examines Canadian identity in terms of the fashion worn and designed over the last three centuries, and the internal and external influences of those socio-cultural decisions.
📒On Fashion ✍ Shari Benstock
✏On Fashion Book Summary : Until recently, fashion was considered the "F-word" in intellectual circles, dismissed as unworthy of serious attention. Yet no area of life, no individual moment, stands outside fashion's discourses. Intuitively, we all know that clothing is a language, incessantly communicating messages about its wearer. But who speaks this language, to whom is it addressed, what does it mean, and how are its meanings established and transformed? On Fashion explores the ways our material, political, psychological, sexual, even intellectual lives are woven into fashion's fabric. This stimulating collection of essays explores fashion's symbolic and figurative functions in photography, cinema, and video; in consumerism, postmodernism, and feminism; in political and material culture; and in self-definition and subjectivity. They demonstrate the pervasive reach of fashion and its expressions. This collection contains over sixty photographs and illustrations and includes essays by Barbara Brodman, Mary Ann Caws, Linda Benn DeLibero, Hlne Cixous, Diana Fuss, Cheryl Herr, Karla Jay, Deborah Jenson, Douglas Kellner, Ingeborg Majer O'Sickey, Leslie W. Rabine, Andrew Ross, Sonia Rykiel, Carol Shloss, Kaja Silverman, Maureen Turim, and Iris Marion Young.
📒Luxury Fashion Branding ✍ U. Okonkwo
✏Luxury Fashion Branding Book Summary : This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
📒100 Years Of Fashion Illustration ✍ Cally Blackman
✏100 Years of Fashion Illustration Book Summary : A comprehensive, visual survey of fashion drawing in the twentieth century offers four hundred images illustrating the development of fashion as seen through the works of the greatest illustrators of the period.
📒Fashion Marketing ✍ Mike Easey
✏Fashion Marketing Book Summary : ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
📒The Culture Of Fashion ✍ Christopher Breward
✏The Culture of Fashion Book Summary : This illustrated survey of 600 years of fashion investigates its cultural and social meaning from medieval Europe to twentieth-century America. Breward's work provides the reader with a clear guide to the changes in style and taste and shows that clothes have always played a pivotal role in defining a sense of identity and society, especially when concerned with sexual and body politics.