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📒Fashion Forecasting ✍ Kathryn McKelvey
✏Fashion Forecasting Book Summary : Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
📒Fashion Forecasting ✍ Akhil J K
✏Fashion Forecasting Book Summary : Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.
📒Fashion Forecasting In India ✍ Dr. Satyaki Roy
✏Fashion Forecasting In India Book Summary : Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.
📒Intelligent Fashion Forecasting Systems Models And Applications ✍ Tsan-Ming Choi
✏Intelligent Fashion Forecasting Systems Models and Applications Book Summary : Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.
📒Fashion Forecasting ✍ Averil Blakely
✏Fashion Forecasting Book Summary : Fashion is an extremely fast paced industry where society gets bored easily and in a place where a consumer quickly tires of a product demands constant rejuvenation of idea in order to keep the momentum of retail and fashion going. This thesis explores the trend prediction methods used within the fashion industry. Methods of trend prediction such as street style and trade shows. Fundamental aspects of how trends are predicted and where they come from are looked at, including how specific trend forecasting agencies function to create a business. The difference between a 'consumer' and a 'customer' is defined and how 'high fashion' and 'high street' differ is also explored. Within this thesis, we learn the job description of a fashion forecasting professional and an insight to how they compile trend information that keeps the ever moving cycle going.
📒Fashion Forecasting ✍ Evelyn L. Brannon
✏Fashion Forecasting Book Summary : An all-new textbook for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the process of organizing and analyzing the information and synthesizing the data into actionable forecasts. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation. By observing forecasting practices throughout the textile and apparel industry, Brannon looks at the complete process, including how forecasters sort hype from directional signals, at short-term tactical decisions and long-term strategic planning, and at the executive information systems for presenting and implementing the forecast. Recognizing that students are executives in training, the author provides the reader with the opportunity to rehearse these practices through case studies and forecasting activities.
📒Fashion Trends ✍ Eundeok Kim
✏Fashion Trends Book Summary : This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
📒Fashion Forecasting ✍ Rita Perna
✏Fashion forecasting Book Summary :
📒Fashion Trend Forecasting ✍ Gwyneth Holland
✏Fashion Trend Forecasting Book Summary : An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
📒Fashion Illustrator ✍ Bethan Morris
✏Fashion Illustrator Book Summary : Presenting an overview of fashion drawing, presentation and illustration, this work teaches students how to draw the fashion figure as well as featuring the work of established illustrators, encouraging readers to observe and to develop their confidence and skills as an illustrator.