Fashion Communication in the Digital Age

Produk Detail:
  • Author : Nadzeya Kalbaska
  • Publisher : Springer
  • Pages : 300 pages
  • ISBN : 303015436X
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Fashion Communication in the Digital Age

Download or Read online Fashion Communication in the Digital Age full in PDF, ePub and kindle. this book written by Nadzeya Kalbaska and published by Springer which was released on 03 June 2019 with total page 300 pages. We cannot guarantee that Fashion Communication in the Digital Age book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Communication in the Digital Age

Fashion Communication in the Digital Age
  • Author : Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
  • Publisher : Springer
  • Release : 03 June 2019
GET THIS BOOK Fashion Communication in the Digital Age

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related

Fashion Communication

Fashion Communication
  • Author : Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
  • Publisher : Springer Nature
  • Release : 20 September 2021
GET THIS BOOK Fashion Communication

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these

Materializing Digital Futures

Materializing Digital Futures
  • Author : Toija Cinque,Jordan Beth Vincent
  • Publisher : Bloomsbury Publishing USA
  • Release : 27 January 2022
GET THIS BOOK Materializing Digital Futures

Digital, visual media are found in most aspects of everyday life, from workplaces to household devices - computer and digital television screens, appliances such as refrigerators and home assistants, and applications for social media and gaming. Each technologically enabled opportunity brings an increasingly sophisticated language with the act of pursuing the intrasensorial ways of perceiving the world around us - through touch, movement, sound and vision - that is the heart of screen media use and audience engagement with digital

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Handbook on Heritage  Sustainable Tourism and Digital Media
  • Author : De Ascaniis, Silvia,Cantoni, Lorenzo
  • Publisher : Edward Elgar Publishing
  • Release : 04 February 2022
GET THIS BOOK Handbook on Heritage Sustainable Tourism and Digital Media

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

The Art of Digital Marketing for Fashion and Luxury Brands

The Art of Digital Marketing for Fashion and Luxury Brands
  • Author : Wilson Ozuem,Silvia Ranfagni
  • Publisher : Springer Nature
  • Release : 17 July 2021
GET THIS BOOK The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital

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ECIE 2020 16th European Conference on Innovation and Entrepreneurship
  • Author : Prof. Alessandro De Nisco
  • Publisher : Academic Conferences limited
  • Release : 17 September 2020
GET THIS BOOK ECIE 2020 16th European Conference on Innovation and Entrepreneurship

The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship

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Handbook of Research on the Platform Economy and the Evolution of E Commerce
  • Author : Ertz, Myriam
  • Publisher : IGI Global
  • Release : 15 October 2021
GET THIS BOOK Handbook of Research on the Platform Economy and the Evolution of E Commerce

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the

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The New Frontiers of Fashion Law
  • Author : Rossella Esther Cerchia,Barbara Pozzo
  • Publisher : MDPI
  • Release : 13 January 2021
GET THIS BOOK The New Frontiers of Fashion Law

Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the way until they reach the end-user. Contract law, intellectual property, company law, tax law, international trade, and customs law are of fundamental importance in defining this new field of law that is gradually taking shape. This volume focuses on the new frontiers of fashion law,

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Teaching fashion  An introduction
  • Author : Romana Andò
  • Publisher : Edizioni Nuova Cultura
  • Release : 02 February 2023
GET THIS BOOK Teaching fashion An introduction

This collection of contributions was created to prove both the complexity of the contemporary fashion system as well as the richness and openness of an interdisciplinary approach to the field, that is the same that inspires the Master programme in Fashion Studies at Sapienza, University of Rome. All the authors – either scholars or professionals in their fields – are deeply involved in this educational project and they have conceived each contribution as a pedagogic tool for supporting students in better understanding

Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Advertising and Building Consumer Relationships
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 13 May 2022
GET THIS BOOK Research Anthology on Social Media Advertising and Building Consumer Relationships

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research

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Dynamics Of Mediatization
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  • Publisher : Springer
  • Release : 30 November 2017
GET THIS BOOK Dynamics Of Mediatization

This volume sheds light on the underlying dynamics of mediatization, disentangling the actual unfolding of mediatization processes. The wide adoption and deep embedding of digital media and technology brings new questions to mediatization studies: how can we grasp this ‘deep mediatization’? In which way should we develop existing approaches of mediatization to analyse such dynamics? What are the consequences of this for theorising and empirically studying mediatization? By using these questions as a starting point, this book presents an innovative

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  • Author : Fiona Fui-Hoon Nah,Keng Siau
  • Publisher : Springer Nature
  • Release : 10 July 2020
GET THIS BOOK HCI in Business Government and Organizations

This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 42 papers presented in this volume are organized in topical sections named: digital transformation and intelligent data analysis and social media, digital commerce and marketing. *The conference was held virtually due to the COVID-19 pandemic. Chapter “The

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Young Children Playing and Learning in a Digital Age
  • Author : Christine Stephen,Susan Edwards
  • Publisher : Routledge
  • Release : 27 November 2017
GET THIS BOOK Young Children Playing and Learning in a Digital Age

Young Children Playing and Learning in a Digital Age explores the emergence of the digital age and young children’s experiences with digital technologies at home and in educational environments. Drawing on theory and research-based evidence, this book makes an important contribution to understanding the contemporary experiences of young children in the digital age. It argues that a cultural and critically informed perspective allows educators, policy-makers and parents to make sense of children’s digital experiences as they play and