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📒Everybody Writes ✍ Ann Handley
✏Everybody Writes Book Summary : Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters. Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary? Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are. Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now... And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results. These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How tohate writing less.) Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.) Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too. Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the jobdone. Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.
✏The Self Care Revolution Presents Module 11 Power of Gratitude Book Summary :
📒Teach Like A Champion 2 0 ✍ Doug Lemov
✏Teach Like a Champion 2 0 Book Summary : One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 700,000 teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from classroom management to inspiring student engagement, you will be able to perfect your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition: Over 70 new video clips of real teachers modeling the techniques in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators With the sample lesson plans, videos, and teachlikeachampion.com online community, you will be teaching like a champion in no time. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.
📒Young Children As Intercultural Mediators ✍ Zhiyan Guo
✏Young Children as Intercultural Mediators Book Summary : This multidisciplinary approach to cultural mediation brings together insights from anthropology, sociology, linguistics and intercultural communication to offer a detailed depiction of family life in immigrant Chinese communities. Utilising a strongly contextualised and evidence-based narrative approach to exploring the nature of child cultural mediation, the author provides an insightful analysis of intercultural relationships between children and parents in immigrant families and of the informative aspects of their everyday lives. Furthermore, the family home setting offers the reader a glimpse of a personal territory that researchers often have great difficulty accessing. This ethnographic study will be of interest to students, researchers and professionals working in the areas of intercultural communication, childhood studies, family relations and migration studies.
📒Everybody Has A Story ✍ Torbjørn Ydegaard
✏Everybody Has a Story Book Summary : "Everybody has a story, and it’s important to tell this story" – so goes a saying of Erin Gruwell, the founder of The Freedom Writer-pedagogy. This quote is now turned into a book-title – or actually into a series of books like this one in either English or Danish. "Everybody Has A Story" is a book based on The Freedom Writers methodology – in a double sense; the methodology was both taught to and implemented on a group international students at University College South-Denmark, Campus Haderslev. The book bears witness of young peoples lived lives across Europe, Russia, and Japan. It contains stories told in prose, poems as well as in drawings – and it contains stories about love, loss of love and loss of loved ones, about dreams of future lives and wonders of lives as such. And it tells stories about bullying, mental illness and simple strives just to be able to survive and live on.
📒Forbes Best Business Mistakes ✍ Bob Sellers
✏Forbes Best Business Mistakes Book Summary : Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.
📒The Rise Of Writing ✍ Deborah Brandt
✏The Rise of Writing Book Summary : Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.
📒Teach Like A Champion Enhanced Edition ✍ Doug Lemov
✏Teach Like a Champion Enhanced Edition Book Summary : This special enhanced edition of Teach Like a Champion brings to life the 49 essential teaching techniques from Doug Lemov. In his best-selling book, Teach Like a Champion, Doug Lemov helps new and veteran teachers working with students of all ages become champions in the classroom. These powerful techniques are concrete, specific, and easy to put into action immediately. In this enhanced edition of Teach Like a Champion, the reader will find all the great content in the original book but all 25 video clips are integrated and playable within the chapters. Read the technique description and see it in action immediately! The enhanced edition makes the invaluable content even more accessible and engaging. It's perfect for personal professional development as well as for use in group settings. Among the techniques: **Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time. **Technique #22: Cold Call. In order to make engaged participation the expectation, call on students regardless of whether they have raised their hands. **Technique #35: Do It Again. When students fail to successfully complete a basic task, from entering the classroom quietly to passing papers around, doing it again, doing it right, and doing it perfectly, results in the best consequences. Highlights of the enhanced edition include: **A complete digital version of the print book. **25 seamlessly integrated video clips of champion teachers demonstrating successful techniques with their students. **A new bonus Video Introduction with author Doug Lemov. Hear Doug's suggestions on how to use the book, and why he thinks this new enhanced format of Teach Like a Champion is perfect for busy educators!
📒Head First Pmp ✍ Jennifer Greene
✏Head First PMP Book Summary : Learn the latest principles and certification objectives in The PMBOK Guide, Fourth Edition, in a unique and inspiring way with Head First PMP . The second edition of this book helps you prepare for the PMP certification exam using a visually rich format designed for the way your brain works. You'll find a full-length sample exam included inside the book. More than just proof of passing a test, a PMP certification means that you have the knowledge to solve most common project problems. But studying for a difficult four-hour exam on project management isn't easy, even for experienced project managers. Drawing on the latest research in neurobiology, cognitive science, and learning theory, Head First PMP offers you a multi-sensory experience that helps the material stick, not a text-heavy approach that puts you to sleep. This book will help you: Learn PMP's underlying concepts to help you understand the PMBOK principles and pass the certification exam with flying colors Get 100% coverage of the latest principles and certification objectives in The PMBOK Guide, Fourth Edition, including two new processes: Collect Requirements and Identify Stakeholders Make use of a thorough and effective preparation guide with hundreds of practice questions and exam strategies Explore the material through puzzles, games, problems, and exercises that make learning easy and entertaining Head First PMP puts project management principles into context to help you understand, remember, and apply them -- not just on the exam, but also on the job.
📒The Web Designer S Roadmap ✍ Giovanni DiFeterici
✏The Web Designer s Roadmap Book Summary : The Web Designer's Roadmap is a full-color book about the creative process and the underlying principles that govern that process. While other books cover the nuts 'n' bolts of how to design the elements that make up websites, this book outlines how effective designers go about their work, illustrating the complete creative process from start to finish. As well as how-to content, the book draws on interviews with a host of well-known design gurus, including Shaun Inman, Daniel Burka, Meagan Fisher, Donald Norman and Dan Rubin. A non-academic book, this is a fun and easy read packed with practical information.