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📒Everybody Writes ✍ Ann Handley
✏Everybody Writes Book Summary : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
📒Englits Notes From Underground Pdf ✍ Publishing Interlingua Publishing
✏EngLits Notes from Underground pdf Book Summary : Detailed summaries of great literature.
📒Anna Karenina 1 ✍ Leo Tolstoi
✏Anna Karenina 1 Book Summary : “Keluarga bahagia mirip satu dengan lainnya, keluarga tak bahagia tidak bahagia dengan jalannya sendiri-sendiri.” Novel Anna Karenina adalah kisah tentang tiga keluarga, salah satunya keluarga Karenin. Anna, istri Karenin, menyeleweng dengan seorang opsir muda yang mengaguminya, Aleksei Vronskii, dan akhirnya memutuskan tali perkawinan. Bagi Anna, penyelewengan itu merupakan petaka yang tak dapat ditolak dengan segudang alasan. Salah satunya, di mata Anna, Karenin hanyalah sepotong boneka tanpa jiwa dan harga diri meskipun dia seorang pejabat tinggi. “Dia itu bukan laki-laki, bukan manusia, tapi boneka!... Dia itu bukan manusia, tapi mesin kementerian,” kata Anna tentang suaminya.
📒Advances In Applied Economic Research ✍ Nicholas Tsounis
✏Advances in Applied Economic Research Book Summary : This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting edge research from all areas of economic science that use applied econometrics as the method of analysis. It also features country specific studies with specific economic policy analyses and proposals. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics to analyse economic problems of the real world usually with economic policy interest. ICOAE is an annual conference started in 2008 with the aim to bring together economists from different fields of applied economic research in order to share methods and ideas. The goal of the conference and the enclosed papers is to allow for an exchange of experiences with different applied econometric methods and to promote joint initiatives among well-established fields likemacro- and microeconomics, international economics, finance, agricultural economics, health economics, education economics, international trade theory and management and marketing strategies. Featuring global contributions, this book will be of interest to researchers, academics, professionals and policy makers in the field of applied economics and econometrics.
📒Writing Under Control ✍ Judith Graham
✏Writing Under Control Book Summary : Now in its third edition and reflecting changes in the Primary National Strategy, this best-selling textbook introduces primary teachers to key issues in the teaching of writing. Strongly rooted in classroom practice, the book includes: the history, theory and practice of teaching writing children writing in and out of school EAL and gender issues in writing the development of writing across the years of the primary school planning classroom routines and organising resources balancing the composition and transcription elements in writing monitoring and assessing writing meeting individual needs managing specific learning difficulties in writing, such as dyslexia With its companion Reading under Control (also in its third edition), this book provides undergraduate and postgraduate teachers with comprehensive guidance for the teaching of literacy.
📒How To Be Your Own Best Editor ✍ Barry Tarshis
✏How to be Your Own Best Editor Book Summary : Explains the process of editing articles, essays, newsletters, business or technical reports, press releases, and term papers
📒The Rise Of Writing ✍ Deborah Brandt
✏The Rise of Writing Book Summary : Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.
📒Dear Everybody ✍ Michael Kimball
✏Dear Everybody Book Summary : Jonathon Bender had something to say to the world; unfortunately, the world wasn't listening, and didn't start until Jonathon committed suicide. Dear Everybody is his last will and testament: unsent letters addressed to relatives, friends, teachers, classmates, professors, roommates, employers, former girlfriends, his ex-wife, the Tooth Fairy, the Easter Bunny, Santa Claus, the state of Michigan, and a weather satellite, just to name a few, alongside the eulogizing reminiscences of his closest acquaintances. Michael Kimball fills in the story of Jonathon's life through his letters, bringing the reader to laughter and tears in an involving and sympathetically written work of fiction.
📒Writing Lesson Level 3 Author Mentors ✍ Richard Gentry, Ph.D.
✏Writing Lesson Level 3 Author Mentors Book Summary : Incorporate writing instruction in your classroom as an essential element of literacy development while implementing best practices. Simplify the planning of writing instruction and become familiar with the Common Core State Standards of Writing.
📒Playing With Videogames ✍ James Newman
✏Playing with Videogames Book Summary : Playing with Videogames documents the richly productive, playful and social cultures of videogaming that support, surround and sustain this most important of digital media forms and yet which remain largely invisible within existing studies. James Newman details the rich array of activities that surround game-playing, charting the vibrant and productive practices of the vast number of videogame players and the extensive 'shadow' economy of walkthroughs, FAQs, art, narratives, online discussion boards and fan games, as well as the cultures of cheating, copying and piracy that have emerged. Playing with Videogames offers the reader a comprehensive understanding of the meanings of videogames and videogaming within the contemporary media environment.