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📒Everybody Writes ✍ Ann Handley
✏Everybody Writes Book Summary : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
📒How To Be Your Own Best Editor ✍ Barry Tarshis
✏How to be Your Own Best Editor Book Summary : Explains the process of editing articles, essays, newsletters, business or technical reports, press releases, and term papers
📒Englits Notes From Underground Pdf ✍ Publishing Interlingua Publishing
✏EngLits Notes from Underground pdf Book Summary : Detailed summaries of great literature.
📒Advances In Applied Economic Research ✍ Nicholas Tsounis
✏Advances in Applied Economic Research Book Summary : This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting edge research from all areas of economic science that use applied econometrics as the method of analysis. It also features country specific studies with specific economic policy analyses and proposals. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics to analyse economic problems of the real world usually with economic policy interest. ICOAE is an annual conference started in 2008 with the aim to bring together economists from different fields of applied economic research in order to share methods and ideas. The goal of the conference and the enclosed papers is to allow for an exchange of experiences with different applied econometric methods and to promote joint initiatives among well-established fields likemacro- and microeconomics, international economics, finance, agricultural economics, health economics, education economics, international trade theory and management and marketing strategies. Featuring global contributions, this book will be of interest to researchers, academics, professionals and policy makers in the field of applied economics and econometrics.
📒Writing Under Control ✍ Judith Graham
✏Writing Under Control Book Summary : Now in its third edition and reflecting changes in the Primary National Strategy, this best-selling textbook introduces primary teachers to key issues in the teaching of writing. Strongly rooted in classroom practice, the book includes: the history, theory and practice of teaching writing children writing in and out of school EAL and gender issues in writing the development of writing across the years of the primary school planning classroom routines and organising resources balancing the composition and transcription elements in writing monitoring and assessing writing meeting individual needs managing specific learning difficulties in writing, such as dyslexia With its companion Reading under Control (also in its third edition), this book provides undergraduate and postgraduate teachers with comprehensive guidance for the teaching of literacy.
✏Schein s Common Sense Emergency Abdominal Surgery 4th Edition Book Summary : This, the fourth edition of Schein's Common Sense Emergency Abdominal Surgery, builds on the reputation of the three previous editions. Already a worldwide benchmark, translated into half a dozen languages, this book guides surgical trainees logically through the minefields of assessment and management of acute surgical abdominal conditions. General surgery as a concept may have been overtaken in many parts of the world by the development of niche specialties, but the need for a cohort of generalists able to deal competently with common surgical emergencies has not gone away. If you recognise this need then this is the book for you! Tyro surgeons and experienced practitioners alike will benefit from the distilled wisdom contained in these pages. The direct, no nonsense, writing style, supported by entertaining cartoons, gives clear guidance while at the same time providing amusing insights into our collective surgical pschye. NOT a standard textbook. Buy it! You'll not regret it. Some new editors and authors enhance the new edition. Almost all chapters have been revised to take account of new concepts and modern developments. New chapters have been added and some completely rewritten often with a new emphasis on the importance of a laparoscopic approach. Reviews of previous editions “This is written with short punchy chapters making it a very difficult book to put down… “. R.A.B. Wood, Journal of the Royal College of Surgeons of Edinburgh “Since Mondor’s times in the forties of the last century there was no other book in surgery to be written so easy and witty …”. Boris D. Savchuk, World Journal of Surgery “By the end I was a total enthusiast… this is a text like no other I read… Unreservedly recommended to old and young and alike.” M. Winslet, Royal Free Hospital, London, Colorectal Disease “The title describes this book perfectly. This is a no-nonsense approach to the sometimes very difficult situations in general surgery.… The authors describe their experiences in tough situations of patient care for residents and young attendings.… the historical quotes add a good amount of insight and interest. I have not come across another book like this.… Focused on the real situations that surgeons come across, the book answers the questions that are not addressed in the major textbooks.” Robert A. Hanfland, Doody’s Review Service “This book covers emergency abdominal surgery in a useful and interesting way. [It is] a small and handy book yet the coverage is wide. It would be of interest to any general surgeon and should certainly be read by surgical trainees. [It] allows mention of many things which would otherwise be excluded from a more rigidly structured work. I was also glad to be reminded of many things which I had known but forgotten. The writers clearly know what they are talking about.” David Evans, Annals of the Royal College of Surgeons of England A sample of testimonials posted on amazon... By Donald Dupuis, MD, Lahey Clinic ««««« “A Must Have Book. I am about to end my chief year in general surgery residency — my copy of the first edition shows the wear of half a dozen total read throughs and probably hundreds of referencings. Newest edition is equally good. For the last 3 years I have given this book to our interns if they finish their surgical internship. And I’ve paid for this myself — if you know how little residents get paid you will know how important I think it is. If you are in surgical training DO NOT WAIT ANOTHER DAY BEFORE YOU BUY THIS BOOK. I do agree with another reviewer who thought a bit of cool surgical technique would have been good too. But, all in all, best, most useful little book on surgery ever. Nuff said.” By Chet A. Morrison, Assistant Professor of Surgery, Director of Surgical Critical Care, Michigan State University «««« “A very useful practical guide. This is a fine book in the tradition of ‘guides to being on call’ — or maybe the ‘guide to the perplexed’. I like the straightforward get to the point style, and the directness of the book makes this a useful book to have handy when confronted with some of the emergency surgery problems. I would only say it could have had a bit more on surgical technique, and one or two references would have been useful (instead there was almost a militant insistence on as few as possible). But I would recommend it for any resident who is on call, and I find it useful as a staff sugeon as well.” By K. M. Kemp ««««« “Love it. I’m a big fan of this book, having just finished it a month ago. It’s a good mix of the author’s own experience as well as expert commentary when indicated. Compared to a textbook, it’s much more engaging and easier to read. Also compared to a text, it seems much more practical in the advice it gives. As a brand new intern, I gleaned a lot from this book. Highly recommended for fellow trainees.” By Jendri ««««« “A surgical must have. This is a very well written and very practical guide to emergency surgery. It covers virtually all aspects of emergency general surgery and does it in a very interesting way. I think this is one of the best books on the subject. For me it certainly is a must have. In the next edition, probably the only thing that I would like to add to this book would be the information about the military uniform worn by Dr Karl Schein on the photograph on one of the first pages. Dr Schein is wearing a uniform of the 1st Polish Army formed in Soviet Union in 1943. Altogether a great book.” By andreromeo ««««« “A must. Dr. Moshe Schein has a very personal view about medicine and about the art of surgery, and that is why this book is really a must for clinicians and surgeons.” By Andy ««««« “Simply perfect. The best choice in surgery for trainees! It makes the more difficult surgery areas very easy to understand. I recommend it to all surgeons.” By maxim ««««« “Worth every penny. Invaluable as a guide to assist in the resolution of a broad range of abdominal problems. The book is well structured, running from opening chapters addressing pre-operative issues, and on through a pretty complete spectrum of gut complaints likely to arise in the real world, and how best to sort them out. It’s not only useful, but very well written, and, for a text book, an absolute pleasure to read. Short bite size chapters combined with the occasional cartoon make this 3rd edition of Schein well worth the investment. Blend with Cope’s Diagnosis of the Acute Abdomen for the ideal cocktail.” By J. D. Wassner ««««« “Well-written, easy to read. Should be required reading for any General Surgery resident, & anyone who does acute-care & trauma.”
📒The Rise Of Writing ✍ Deborah Brandt
✏The Rise of Writing Book Summary : Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.
📒Writing Lesson Level 3 Author Mentors ✍ Richard Gentry, Ph.D.
✏Writing Lesson Level 3 Author Mentors Book Summary : Incorporate writing instruction in your classroom as an essential element of literacy development while implementing best practices. Simplify the planning of writing instruction and become familiar with the Common Core State Standards of Writing.
📒Would Everybody Please Stop ✍ Jenny Allen
✏Would Everybody Please Stop Book Summary : One of the funniest writers in America. -Andy BorowitzIn Can I Borrow That?, a collection of first-person essays and humor pieces, Jenny Allen asks the tough questions: Why do people say "It is what it is"? What's the point of fat-free half-and-half? Why don't the women detectives on TV carry purses, and where are we supposed to think they keep all their stuff? And haven't we heard enough about memes?Reporting from the potholes midway through life's journey, Allen addresses these and other more serious matters, like the rude awakenings of being single after twenty-five years, of mothering a teenager, and of living with a serious illness. She also discusses life's everyday trials, like the horrors of attempting a crafts project, the anxieties of being a houseguest, and the ever-changing rules of recycling. Allen is a performer at heart-her one-woman show I Got Sick Then I Got Better premiered in 2009, and she regularly acts in other plays-and she brings that same spirit to these thirty-five short essays, which read like the work of a female Dave Barry. Writing on places both real (like a swag den for celebrities at Sundance and the parking lot at L.L.Bean's flagship store) and imaginary (a Buddhist retreat attended by Martha Stewart, Elmer Fudd's psychotherapy appointment), Allen's wit and compassion give a fresh slant on the vicissitudes of day-to-day, and not so day-to-day, life.
✏American Printer Book Summary :