Ethical and Social Marketing in Asia

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  • Author : Bang Nguyen
  • Publisher : Chandos Publishing
  • Pages : 342 pages
  • ISBN : 0081001045
  • Rating : /5 from reviews
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Download or Read online Ethical and Social Marketing in Asia full in PDF, ePub and kindle. this book written by Bang Nguyen and published by Chandos Publishing which was released on 16 February 2015 with total page 342 pages. We cannot guarantee that Ethical and Social Marketing in Asia book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
  • Author : Bang Nguyen,Chris Rowley
  • Publisher : Chandos Publishing
  • Release : 16 February 2015
GET THIS BOOK Ethical and Social Marketing in Asia

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a

Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing
  • Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
  • Publisher : Routledge
  • Release : 26 November 2020
GET THIS BOOK Stakeholder Involvement in Social Marketing

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute

Strategic Brand Management in Higher Education

Strategic Brand Management in Higher Education
  • Author : Bang Nguyen,T.C Melewar,Jane Hemsley-Brown
  • Publisher : Routledge
  • Release : 13 February 2019
GET THIS BOOK Strategic Brand Management in Higher Education

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a

The Dark Side of CRM

The Dark Side of CRM
  • Author : Bang Nguyen,Lyndon Simkin,Ana Isabel Canhoto
  • Publisher : Routledge
  • Release : 04 September 2015
GET THIS BOOK The Dark Side of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the

Ethical Approaches to Marketing

Ethical Approaches to Marketing
  • Author : Carolyn Strong
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release : 23 August 2021
GET THIS BOOK Ethical Approaches to Marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive

Internet Retailing and Future Perspectives

Internet Retailing and Future Perspectives
  • Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
  • Publisher : Taylor & Francis
  • Release : 08 December 2016
GET THIS BOOK Internet Retailing and Future Perspectives

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with

Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
  • Author : Syed Saad Andaleeb,Khalid Hasan
  • Publisher : Emerald Group Publishing
  • Release : 22 December 2016
GET THIS BOOK Strategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Ethics in Social Marketing

Ethics in Social Marketing
  • Author : Alan R. Andreasen
  • Publisher : Georgetown University Press
  • Release : 05 February 2001
GET THIS BOOK Ethics in Social Marketing

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving

Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media
  • Author : Lukas Parker,Linda Brennan
  • Publisher : Edward Elgar Publishing
  • Release : 27 November 2020
GET THIS BOOK Social Marketing and Advertising in the Age of Social Media

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation Differing Outlook of Contemporary Advertising

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation  Differing Outlook of Contemporary Advertising
  • Author : Naim Cetinturk
  • Publisher : Peter Lang
  • Release : 01 January 2019
GET THIS BOOK Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation Differing Outlook of Contemporary Advertising

Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.

Social Computing and Social Media

Social Computing and Social Media
  • Author : Gabriele Meiselwitz
  • Publisher : Springer
  • Release : 04 July 2016
GET THIS BOOK Social Computing and Social Media

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application

Teacher Education for Ethical Professional Practice in the 21st Century

Teacher Education for Ethical Professional Practice in the 21st Century
  • Author : Dreon, Oliver,Polly, Drew
  • Publisher : IGI Global
  • Release : 06 October 2016
GET THIS BOOK Teacher Education for Ethical Professional Practice in the 21st Century

The rise of online tools is altering the dynamic of modern classrooms as methods of educating students are technologically expanding. Due to this advancement, institutions and educators of all levels are reconsidering their curriculum in order to integrate new technical demands. Teacher Education for Ethical Professional Practice in the 21st Century is an authoritative reference work for the latest scholarly research on the emerging use of technology in the educational system. Featuring coverage on proper methods, arising challenges, and educator

Managerial Strategies and Practice in the Asian Business Sector

Managerial Strategies and Practice in the Asian Business Sector
  • Author : Aung, U Zeyar Myo
  • Publisher : IGI Global
  • Release : 22 December 2015
GET THIS BOOK Managerial Strategies and Practice in the Asian Business Sector

Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business Sector is a comprehensive reference source for theories and practices related to business integration in Asian countries. The research presented within this timely resource closely examines a number of essential

Green Asia

Green Asia
  • Author : Tania Lewis
  • Publisher : Routledge
  • Release : 13 September 2016
GET THIS BOOK Green Asia

Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy