Epic Content Marketing
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✏Author : Joe Pulizzi
✏Publisher : McGraw Hill Professional
✏Release Date : 2013-09-27
✏Pages : 352
✏ISBN : 9780071819916
✏Available Language : English, Spanish, And French
✏Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Book Summary : Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
📒Summary Epic Content Marketing ✍ BusinessNews Publishing
✏Summary Epic Content Marketing Book Summary : The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less". This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently provide the best information. By doing this, your customers will be grateful and become loyal to your company. Your epic content marketing should: • Help the customer • Be consistent • Be authentic • Avoid sales speak • Be the best Added-value of this summary: • Save time • Sell more and market less • Engage your customers and motivate them to take action To learn more, read “Epic Content Marketing” and find out how to market high quality information that leads to loyal customers!
📒Content Marketing For Pr ✍ Trevor Young
✏Content Marketing for PR Book Summary : Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
📒Global Marketing Strategies For The Promotion Of Luxury Goods ✍ Mosca, Fabrizio
✏Global Marketing Strategies for the Promotion of Luxury Goods Book Summary : Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
📒Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications ✍ Management Association, Information Resources
✏Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book Summary : Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
📒Secret No More ✍ Jonathan Løw
✏Secret no more Book Summary : Secret no more! is an inspiring collection of articles written by 45 successful entrepreneurs, leaders and innovators from across the globe. Young tech gurus, experienced top-level CEOs, leadership experts and social entrepreneurs come together to share their secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. Some people might argue that once exposed, a secret loses all its power. The philosophy of this book is the opposite. We believe that if you have knowledge, let others light their candles in it. Including contributions from: • Cesar Hidalgo • Guy Kawasaki • Joe Pulizzi • Robin Sharma • Selina Juul • Tania Ellis • Tony Ulwick • and many others ...
📒Everybody Writes ✍ Ann Handley
✏Everybody Writes Book Summary : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
📒Content Marketing ✍ Ralf Percy
✏Content Marketing Book Summary : Do you want to kick-off your successful content marketing business? As a writer, you can enter the lucrative world of content marketing and secure a successful, high-income career.Writers used to earn pennies. Today, everyone needs good writing. It's a commodity that has made content marketers high in demand. If you can learn how to create content that performs for your clients, you'll never be without work again. Better yet, you'll earn more than doctors do!In Content Marketing, I will teach you the system that will take you from zero to high flyer in the world of content marketing. Learn to apply your writing skills in the marketing arena, and you will be amazed at the results you can get. This is the career you've been waiting for!In this step-by-step guide you'll learn: -How exactly to build an amazing opt-in offer-Where the money is and how to get it-How to create the right content, then 10X your results-To understand what it takes to be a great copywriter-How to build fantastic landing pages that sell things like hot cakes-How to market content on Facebook for wider reachWith this all-in-one get-started guide, you'll unpack the most direct route to becoming a competent, in-demand content marketing writer - in just a few days.Get into content marketing when you apply the tried and tested tips in this guide. There's no time like right now to begin your new, lucrative career!Become a content marketing superstar with this easy guide. Buy it now and start writing! This book will cover: Content Marketing Epic content marketing content marketing strategy content marketing writing blogging for beginners content marketing books epic content marketing
📒The Marketing Performance Blueprint ✍ Paul Roetzer
✏The Marketing Performance Blueprint Book Summary : Discover what's possible when the art and science of marketingcollide The Marketing Performance Blueprint is an actionable andinnovative guide to unlocking your potential as a marketer andaccelerating success for your business. With an eye toward themarketing industry's rapid evolution, this book focuses on theprocesses, technologies, and strategies that are redefining themarketing environment. Step by step, you will learn how to buildperformance-driven organizations that exceed ROI expectations andoutpace the competition. Companies are demanding a more technical,scientific approach to marketing, and this guide provides the keyinformation that helps marketing professionals choose the righttools and recruit the right talent to more effectively build brand,generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollarspent to bottom-line results. As the industry advances, thetremendous gaps in talent, technology, and strategy leave manyprofessionals underprepared and underperforming. The MarketingPerformance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reachperformance goals Drive digital marketing transformation within yourorganization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agencypartners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence intoaction Devise integrated marketing strategies that deliver realbusiness results The marketers who will redefine the industry in the comingmonths and years will never stop challenging conventional knowledgeand solutions. Whether in terms of evolved talent, advancedtechnology, or more intelligent and integrated strategies, thesedriven professionals will be in demand as the pioneers of the newmarketing era. The Marketing Performance Blueprint helpsmarketers blaze a trail of their own by providing a roadmap tosuccess.
📒Content Marketing Works ✍ Arnie Kuenn
✏Content Marketing Works Book Summary : The best time to start content marketing was five years ago, the second best time is now. It's now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing. Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover: Strategy Development Ideation Content Creation Optimization Promotion Distribution Lead Nurture Measurement Whether you're a small-to-medium-sized businesses or an enterprise organization, the steps outlined in this book will help you build content marketing practices from the ground up with real world case studies, thoughtful lessons, and expert advice packed into 290 pages. Readers will learn specific ways to link SEO and content marketing; how to create useful content to attract more traffic, more leads and more business; and how to connect with customers on a human level that encourages trust and loyalty. The content in this book also uncovers answers behind questions like: What exactly is content marketing? How important is search these days? How about social media? What in the world do I do about mobile? How do I set up a lead nurturing program? Where do I start to create an effective strategy? Foreword written by Joe Pulizzi Founder of Content Marketing Institue, Author of Epic Content Marketing "Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business." Praise for Content Marketing Works "The new question isn't should you do content marketing, it's precisely HOW do you do content marketing effectively. This is the actionable playbook for which you've been waiting. Recommended " - Jay Baer, New York Times bestselling author of Youtility "This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what's better, have made that information useful and accessible." - Rand Fishkin, founder, Moz "Content Marketing Works wisely emphasizes that content marketing is a process, not a project. Just as a magazine doesn't publish a single issue, nor should your content program. Arnie and Brad take a complicated and critical element of modern business and demystifies it with case studies, instruction, and an 8 Step guide. Nicely done." - Larry Kim, founder and CTO, WordStream