The Dynamics of Mass Communication

• Author : Joseph R. Dominick
• Publisher : Unknown
• Release : 27 January 2023

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against

• Author : Joseph R. Dominick
• Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
• Release : 27 January 1996

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

• Author : Joseph R Dominick
• Publisher : McGraw-Hill Education
• Release : 02 March 2012

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from

• Author : Uma Narula
• Publisher : Atlantic Publishers & Dist
• Release : 27 January 2023

The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved

• Author : James B. Martin
• Publisher : Nova Publishers
• Release : 27 January 2023

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature

• Author : Sam Raleigh
• Publisher : Clanrye International
• Release : 01 February 2018

Mass communication refers to the flow of information via mass media. The aim of such communication is to pass on significant information at the same time to people across the globe. Print media such as newspaper and magazines, broadcast media such as radio and television, digital media such as mobile communications and Internet, and outdoor media such as billboards and placards are the most common forms of mass media used for communication. There has been rapid progress in this field

• Author : Joseph R. Dominick
• Publisher : Unknown
• Release : 01 April 2012

• Author : Joseph R. Dominick
• Publisher : McGraw-Hill College
• Release : 27 January 1994

• Author : Joseph R. Dominick
• Publisher : McGraw-Hill Education
• Release : 27 January 2023

Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

• Author : Joseph R. Dominick
• Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
• Release : 01 March 2006

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of

• Author : Joseph R. Dominick
• Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
• Release : 01 June 2001

The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.

• Author : Cram101 Textbook Reviews
• Publisher : Cram101
• Release : 01 January 2013

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780077550806 .

• Author : Cram101 Textbook Reviews,Cram101 Textbook Reviews Staff
• Publisher : Cram101
• Release : 01 May 2013

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795. This item is printed on demand.

• Author : John Willis
• Publisher : Unknown
• Release : 27 September 2022

The process of exchanging and imparting information to large segments of the population using mass media technologies is called mass communication. The key objective of this discipline is to develop an understanding about the effects of information dissemination technologies on the opinions and attitudes of the people receiving that information. Mass communication techniques are extensively used for efficient and fast transfer of information to people who live far away from the source. This includes the use of radios, television, Internet,

• Author : David W. Park,Jefferson Pooley
• Publisher : Peter Lang
• Release : 27 January 2023

«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars