Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications

✏Book Title : Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2018-01-05
✏Pages : 1723
✏ISBN : 9781522551881
✏Available Language : English, Spanish, And French

✏Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book Summary : Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

✏Book Title : Marketing and Consumer Behavior Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2014-12-31
✏Pages : 2214
✏ISBN : 9781466673588
✏Available Language : English, Spanish, And French

✏Marketing and Consumer Behavior Concepts Methodologies Tools and Applications Book Summary : As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

📒Advertising And Branding Concepts Methodologies Tools And Applications ✍ Management Association, Information Resources

✏Book Title : Advertising and Branding Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2017-01-06
✏Pages : 1806
✏ISBN : 9781522517948
✏Available Language : English, Spanish, And French

✏Advertising and Branding Concepts Methodologies Tools and Applications Book Summary : Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

✏Book Title : Digital Arts and Entertainment Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2014-06-30
✏Pages : 1661
✏ISBN : 9781466661158
✏Available Language : English, Spanish, And French

✏Digital Arts and Entertainment Concepts Methodologies Tools and Applications Book Summary : In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

📒Cross Cultural Interaction Concepts Methodologies Tools And Applications ✍ Management Association, Information Resources

✏Book Title : Cross Cultural Interaction Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2014-01-31
✏Pages : 1808
✏ISBN : 9781466649804
✏Available Language : English, Spanish, And French

✏Cross Cultural Interaction Concepts Methodologies Tools and Applications Book Summary : In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.

📒Nature Inspired Computing Concepts Methodologies Tools And Applications ✍ Management Association, Information Resources

✏Book Title : Nature Inspired Computing Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2016-07-26
✏Pages : 1780
✏ISBN : 9781522507895
✏Available Language : English, Spanish, And French

✏Nature Inspired Computing Concepts Methodologies Tools and Applications Book Summary : As technology continues to become more sophisticated, mimicking natural processes and phenomena also becomes more of a reality. Continued research in the field of natural computing enables an understanding of the world around us, in addition to opportunities for man-made computing to mirror the natural processes and systems that have existed for centuries. Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications takes an interdisciplinary approach to the topic of natural computing, including emerging technologies being developed for the purpose of simulating natural phenomena, applications across industries, and the future outlook of biologically and nature-inspired technologies. Emphasizing critical research in a comprehensive multi-volume set, this publication is designed for use by IT professionals, researchers, and graduate students studying intelligent computing.

📒Global Business Concepts Methodologies Tools And Applications ✍ Management Association, Information Resources

✏Book Title : Global Business Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2011-05-31
✏Pages : 2770
✏ISBN : 9781609605889
✏Available Language : English, Spanish, And French

✏Global Business Concepts Methodologies Tools and Applications Book Summary : "This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.

✏Book Title : Information Security and Ethics
✏Author : Hamid R. Nemati
✏Publisher : IGI Global
✏Release Date : 2007-08
✏Pages : 4037
✏ISBN : IND:30000122428281
✏Available Language : English, Spanish, And French

✏Information Security and Ethics Book Summary : "This compilation serves as the ultimate source on all theories and models associated with information privacy and safeguard practices to help anchor and guide the development of technologies, standards, and best practices to meet these challenges"--Provided by publisher.

✏Book Title : Information Communication Technologies
✏Author : Craig Van Slyke
✏Publisher : Information Science Publishing
✏Release Date : 2008
✏Pages : 4288
✏ISBN : 159904949X
✏Available Language : English, Spanish, And French

✏Information Communication Technologies Book Summary : "This collection meets these research challenges; compiling breaking research in the pivotal areas of social adaptation to information technology. It covers ad-hoc networks, collaborative environments, e-governance, and urban information systems, case studies, empirical analysis, and conceptual models. Over 300 chapters contributed by experts, this six-volume compendium will provide any library's collection with the definitive reference on ICTs"--Provided by publisher.

📒Web Technologies ✍ Arthur Tatnall

✏Book Title : Web Technologies
✏Author : Arthur Tatnall
✏Publisher : IGI Global
✏Release Date : 2009-10-31
✏Pages : 2630
✏ISBN : 9781605669823
✏Available Language : English, Spanish, And French

✏Web Technologies Book Summary : With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.