Creativity Inc Pdf

📒Creativity Inc ✍ Ed Catmull

✏Book Title : Creativity Inc
✏Author : Ed Catmull
✏Publisher : Random House
✏Release Date : 2014-04-08
✏Pages : 368
✏ISBN : 9780679644507
✏Available Language : English, Spanish, And French

✏Creativity Inc Book Summary : NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.

✏Book Title : Research and Development in the Academy Creative Industries and Applications
✏Author : Rae Earnshaw
✏Publisher : Springer
✏Release Date : 2017-03-07
✏Pages : 104
✏ISBN : 9783319540818
✏Available Language : English, Spanish, And French

✏Research and Development in the Academy Creative Industries and Applications Book Summary : This book examines how creativity feeds through into typical application areas, and the lessons that can be learned from this. A number of Case Studies in creative and general application domains are included which illustrate how the academy and industry can collaborate to mutual benefit and advantage. It also examines the pros and cons of the collaboration, and what lessons can be learned from successes or failures in aspects of the implementation and delivery. The academy has played a key role in the past in the research and development of key ideas and patents that have been migrated into successful industrial products and services and continues to do so. A variety of models of interaction between the academy and industry have been developed depending on the circumstances of the institution, its mission, its values, its expertise, and its relationship to the local and cultural environment in which it is situated. These models are reviewed and evaluated. The process of initial idea through to design and successful implementation is a pipeline. If this process requires the involvement of technology (as is more often the case – as creative applications are increasingly dependent on technology) then there is need to understand how this can efficiently and optimally be done. A number of factors tend to be generic and permeate many application areas (such as bandwidth requirements, use of colour, interaction methods) whilst others are more customized with specialist hardware and software (e.g. shared virtual environments, augmented reality).

✏Book Title : The Future of Post Human Creative Thinking
✏Author : Peter Baofu
✏Publisher : Cambridge Scholars Publishing
✏Release Date : 2009-03-26
✏Pages : 390
✏ISBN : 9781443807371
✏Available Language : English, Spanish, And French

✏The Future of Post Human Creative Thinking Book Summary : What exactly makes creative thinking so magical that, somehow, “everyone can be creative” and, by implication, creativity is a good thing to have—to the point that this popular view is fast becoming a fashionable nonsense in this day and age of ours? To put things in a historical perspective—this popular view contrasts sharply with the opposing view in the older days (e.g., during the Enlightenment and Romantic eras), when people used to think that creativity was primarily for the selected few with extraordinary abilities. Contrary to the respective conventional wisdom in each of the two opposing eras, neither of the two views is valid. Ours is no more so than theirs. This is not to imply, of course, that there are only a few instances of creativity in human history, or, in reverse, that creativity can be equally taught to everyone—and, for that matter, that there is absolutely nothing good about creativity. Obviously, extreme views like this are far from the truth. The point in this book, however, is to show an alternative (better) way to understand the nature of creative thinking, which goes beyond both convergent and divergent thinking, while learning from them. The current fashionable nonsense on creative thinking has tended to minimize its hidden downsides and exaggerate its overstated promises, as part of a new ideology in this age of ours. In addition, there is nothing intrinsically good (or bad) about “creative thinking”—just as there is nothing essentially good (or evil) about “God,” “the King,” “Motherland,” or the like, by analogy. They have all been used and misused in accordance to the interests and powers that be over the ages. If true, this seminal view will fundamentally change the way that we think about the nature of imagination and intuition, with its enormous implications for the future of invention and innovation, in a small sense, and what I originally called its “post-human” fate, in a large one.

📒Dealstorming ✍ Tim Sanders

✏Book Title : Dealstorming
✏Author : Tim Sanders
✏Publisher : Penguin
✏Release Date : 2016-02-23
✏Pages : 256
✏ISBN : 9780698408210
✏Available Language : English, Spanish, And French

✏Dealstorming Book Summary : Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line. "Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment. Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done. The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell. The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you. From the Hardcover edition.

📒The Artist In The Machine ✍ Arthur I. Miller

✏Book Title : The Artist in the Machine
✏Author : Arthur I. Miller
✏Publisher : MIT Press
✏Release Date : 2019-10-01
✏Pages : 432
✏ISBN : 9780262042857
✏Available Language : English, Spanish, And French

✏The Artist in the Machine Book Summary : An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans. Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, Miller explores the riches of computer-created art, introducing us to artists and computer scientists who have, among much else, unleashed an artificial neural network to create a nightmarish, multi-eyed dog-cat; taught AI to imagine; developed a robot that paints; created algorithms for poetry; and produced the world's first computer-composed musical, Beyond the Fence, staged by Android Lloyd Webber and friends. But, Miller writes, in order to be truly creative, machines will need to step into the world. He probes the nature of consciousness and speaks to researchers trying to develop emotions and consciousness in computers. Miller argues that computers can already be as creative as humans—and someday will surpass us. But this is not a dystopian account; Miller celebrates the creative possibilities of artificial intelligence in art, music, and literature.

✏Book Title : Key Issues in Creative Writing
✏Author : Dianne Donnelly
✏Publisher : Multilingual Matters
✏Release Date : 2012-11-14
✏Pages : 232
✏ISBN : 9781847698490
✏Available Language : English, Spanish, And French

✏Key Issues in Creative Writing Book Summary : Key Issues in Creative Writing explores a range of important issues that inform the practice and understanding of creative writing. The collection considers creative writing learning and teaching as well as creative writing research. Contributors target debates that arise because of the nature of creative writing. These experts – from the UK, USA and Australia – specifically examine creative writing as a subject in universities and colleges and discuss both the creative knowledge and the critical understanding informing the subject and its future. Finally, this volume suggests ways in which addressing current issues will produce significant disciplinary knowledge that will contribute to the success of creative writing in current and future academic environments.

✏Book Title : Creativity and Intuition in Management
✏Author : Eduardo A. Morató
✏Publisher : Rex Bookstore, Inc.
✏Release Date : 2000
✏Pages : 121
✏ISBN : 9716790546
✏Available Language : English, Spanish, And French

✏Creativity and Intuition in Management Book Summary :

📒The Creative Priority ✍ Jerry Hirshberg

✏Book Title : The Creative Priority
✏Author : Jerry Hirshberg
✏Publisher : Harper Paperbacks
✏Release Date : 1999-01-06
✏Pages : 288
✏ISBN : 0887309607
✏Available Language : English, Spanish, And French

✏The Creative Priority Book Summary : How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

✏Book Title : The Whole Brain Business Book Second Edition Unlocking the Power of Whole Brain Thinking in Organizations Teams and Individuals
✏Author : Ned Herrmann
✏Publisher : McGraw Hill Professional
✏Release Date : 2015-08-21
✏Pages : 384
✏ISBN : 9780071843836
✏Available Language : English, Spanish, And French

✏The Whole Brain Business Book Second Edition Unlocking the Power of Whole Brain Thinking in Organizations Teams and Individuals Book Summary : The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

📒Creative Problem Solving ✍ Donald J. Treffinger

✏Book Title : Creative Problem Solving
✏Author : Donald J. Treffinger
✏Publisher : PRUFROCK PRESS INC.
✏Release Date : 2005-11-01
✏Pages : 91
✏ISBN : 9781593631871
✏Available Language : English, Spanish, And French

✏Creative Problem Solving Book Summary : "This definitive guide shows you how to find successful solutions to important challenges. Creative Problem Solving (CPS) can help you to approach problems and deal with change in a deliberate and constructive way, and consequently build your confidence and success in working with complex issues." - back cover.