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📒Conversion Optimization ✍ Khalid Saleh
✏Conversion Optimization Book Summary : How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
📒Conversion Rate Optimization ✍ Ali Nasser
✏Conversion Rate Optimization Book Summary : Conversion Rate Optimization: Using Neuroscience and Data to Boost Web Conversions is a book for people looking to fast track conversion rate growth and unlock the true potential of a digital property. Dr. Ali Nasser has worked with leading brands such as GE Digital, NBA Store, Maui Jim, Workday and Netflix. He shows how anyone can craft a strategy to dominate their online market. Nasser will push you to rethink your approach to optimization of complex buyer journeys. Learn why most tests have no result or very poor lifts in conversion rate. Conversion is half the digital equation: either an ad or site drives more traffic or clicks, or it converts more views or traffic into revenue. To date most marketers have not focused on conversion optimization, leaving a massive opportunity for brands to leverage the knowledge in this book to outperform their competition. The book covers key challenges to any conversion optimization program, as well as how to tackle each issue, exploring specific opportunities for conversion growth. More importantly, Nasser gives readers the tools with which to think about how to develop a systematic approach to conversion optimization. The book highlights key concepts that can be effectively parlayed into near term revenue gains for any business relying on a digital presence.
✏Optimization of Solid Waste Conversion Process and Risk Control of Groundwater Pollution Book Summary : This book focuses on the treatment and disposal technology used for solid waste in China, puts forward an optimal management scheme that takes into account the complete lifecycle, and introduces a new technical model that reflects the synergies of resource utilization and secondary pollution control. In addition, it provides a set of methods for professional on-site investigation, risk assessment, classification management and control to minimize the risk of groundwater contamination by solid waste at landfill. Given the extent and depth of knowledge and experience gathered in the book, it offers an important reference guide for government managers, environmental researchers, and all those involved in and concerned about solid waste disposal.
✏Design Optimization of Wind Energy Conversion Systems with Applications Book Summary : Modern and larger horizontal-axis wind turbines with power capacity reaching 15 MW and rotors of more than 235-meter diameter are under continuous development for the merit of minimizing the unit cost of energy production (total annual cost/annual energy produced). Such valuable advances in this competitive source of clean energy have made numerous research contributions in developing wind industry technologies worldwide. This book provides important information on the optimum design of wind energy conversion systems (WECS) with a comprehensive and self-contained handling of design fundamentals of wind turbines. Section I deals with optimal production of energy, multi-disciplinary optimization of wind turbines, aerodynamic and structural dynamic optimization and aeroelasticity of the rotating blades. Section II considers operational monitoring, reliability and optimal control of wind turbine components.
📒Maths And Stats For Web Analytics And Conversion Optimization ✍ Himanshu Sharma
✏Maths and STATS for Web Analytics and Conversion Optimization Book Summary : The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway. "
📒Conversion Rate Optimization ✍ Andrew B. King
✏Conversion Rate Optimization Book Summary : Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
📒You Should Test That ✍ Chris Goward
✏You Should Test That Book Summary : Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work. Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how toanalyze the results Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics Author has used these techniques to assist Fortune 500clients You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.
📒Conversion Optimization A Complete Guide 2019 Edition ✍ Gerardus Blokdyk
✏Conversion Optimization A Complete Guide 2019 Edition Book Summary : Do several people in different organizational units assist with the Conversion Optimization process? What do you measure and why? How do you provide a safe environment -physically and emotionally? What do you need to qualify? What are the performance and scale of the Conversion Optimization tools? This exclusive Conversion Optimization self-assessment will make you the trusted Conversion Optimization domain specialist by revealing just what you need to know to be fluent and ready for any Conversion Optimization challenge. How do I reduce the effort in the Conversion Optimization work to be done to get problems solved? How can I ensure that plans of action include every Conversion Optimization task and that every Conversion Optimization outcome is in place? How will I save time investigating strategic and tactical options and ensuring Conversion Optimization costs are low? How can I deliver tailored Conversion Optimization advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Conversion Optimization essentials are covered, from every angle: the Conversion Optimization self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Conversion Optimization outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Conversion Optimization practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Conversion Optimization are maximized with professional results. Your purchase includes access details to the Conversion Optimization self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Conversion Optimization Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
📒Website Optimization ✍ Rich Page
✏Website Optimization Book Summary : Step-by-step instructions for executing a website testing andoptimization plan Website optimization is can be an overwhelming endeavor due tothe fact that it encompasses so many strategic and technicalissues. However, this hands-on, task-based book demystifies thispotentially intimidating topic by offering smart, practical, andtested instructions for developing, implementing, managing, andtracking website optimization efforts. After you learn how toestablish an optimization framework, you then dive into learninghow to develop a plan, test appropriately and accurately, interpretthe results, and optimize in order to maximize conversion rates andimprove profits. Zeroes in on fundamentals such as understanding key metrics,choosing analytics tools, researching visitors and their onsitebehavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pagesincluding the homepage, entry and exit pages, product and pricingpages, as well as the shopping cart and check-out process Guides you through important optimization areas such asoptimizing text and images Addresses advanced topics including paid search optimization,Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples,additional resources, tool reviews, and other relatedinformation Full of interesting case studies and helpful examples drawn fromthe author's own experience, Website Optimization: An Hour aDay is the complete solution for anyone who wants to get thebest possible results from their web page.
📒Website Optimization ✍ Andrew B. King
✏Website Optimization Book Summary : Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.