Consumer Neuroscience

Introduction To Neuromarketing Consumer Neuroscience Book PDF
✏Book Title : Introduction to Neuromarketing Consumer Neuroscience
✏Author : Thomas Zoega Ramsoy
✏Publisher : Neurons Incorporated
✏Release Date : 2015-05-13
✏Pages : 204
✏ISBN : 8799760207
✏Available Language : English, Spanish, And French

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✏Introduction to Neuromarketing Consumer Neuroscience Book Summary : How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.

📒Consumer Neuroscience ✍ Philip Kotler

Consumer Neuroscience Book PDF
✏Book Title : Consumer Neuroscience
✏Author : Philip Kotler
✏Publisher : MIT Press
✏Release Date : 2017-11-16
✏Pages : 368
✏ISBN : 9780262036597
✏Available Language : English, Spanish, And French

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✏Consumer Neuroscience Book Summary : Foreword / Philip Kotler -- Introduction to consumer neuroscience / Manuel Garcia-Garcia, Moran Cerf, and Ana Iorga -- Brain physiology and anatomy / Yuping Chen, Ming Hsu, and Moran Cerf -- Sensation and perception / Irit Shapira-Lichter and Moran Cerf -- Methods / Moran Cerf -- Attention / Manuel Garcia-Garcia -- Memory / Ingrid LC Nieuwenhuis -- Emotions / Carl Marci and Brendan Murray -- Appendix to chapter 7 -- Attention and emotion / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, and Fabio Babiloni -- Decision making / Moran Cerf -- The brain's reward system : a marketer's guide to the biological basis of pleasure / Neal J. Roese, Hans Melo, Thalia Vrantsidis, and William A. Cunningham -- Customer-based brand equity : insights from consumer neuroscience / Ming Hsu -- Pricing / Hirak Parikh, Davide Baldo, and Kai-Markus Muller -- Social marketing applications for consumer neuroscience / Dante M. Pirouz -- Using the knowledge from neuroscience to make business predictions / Moran Cerf -- Implications of consumer neuroscience in market research / David Brandt -- Ethics in consumer neuroscience / Julia Trabulsi, Maria Cordero, Daniela Somarriba, and Manuel Garcia-Garcia -- Future of consumer neuroscience / Kimberly Rose Clark -- Index -- Contributors

Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience Book PDF
✏Book Title : Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
✏Author : Atli, Dincer
✏Publisher : IGI Global
✏Release Date : 2020-06-19
✏Pages : 304
✏ISBN : 9781799831280
✏Available Language : English, Spanish, And French

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✏Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience Book Summary : Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Handbook Of Developments In Consumer Behaviour Book PDF
✏Book Title : Handbook of Developments in Consumer Behaviour
✏Author : Victoria Wells
✏Publisher : Edward Elgar Publishing
✏Release Date : 2012-01-01
✏Pages : 624
✏ISBN : 9781781005125
✏Available Language : English, Spanish, And French

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✏Handbook of Developments in Consumer Behaviour Book Summary : This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

📒Consumer Neuroscience ✍ Anita Mirja Hubert

Consumer Neuroscience Book PDF
✏Book Title : Consumer Neuroscience
✏Author : Anita Mirja Hubert
✏Publisher :
✏Release Date : 2013
✏Pages : 190
✏ISBN : OCLC:859549147
✏Available Language : English, Spanish, And French

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✏Consumer Neuroscience Book Summary :

📒Brains At Brand Touchpoints ✍ Dalia Bagdziunaite

Brains At Brand Touchpoints Book PDF
✏Book Title : Brains at Brand Touchpoints
✏Author : Dalia Bagdziunaite
✏Publisher :
✏Release Date : 2018
✏Pages :
✏ISBN : 8793579950
✏Available Language : English, Spanish, And French

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✏Brains at Brand Touchpoints Book Summary : Background. Compulsive buying-defined as excessive, uncontrolled, and repetitive buying- is a serious problem in today's society, driven by consumeristic values and reinforced by marketing efforts. However, the research on the external influences (e.g., brand information) and underlying processes that explain consumer behavior in brand-manifesting situations in compulsive buying is relatively scarce. This thesis provides an integrative literature review and two experimental studies that yield cross-disciplinary insights into the compulsive buying phenomenon. The thesis aims to study the cognitive, emotional, and behavioral responses that characterize consumer-brand interactions at relevant brand touchpoints in compulsive buying. Research methodology. Two experimental studies investigate similarities and differences between two groups of consumers with high and low compulsive buying tendencies (CBTs) at two brand touchpoints that represent a pre-purchase and purchase phase of the consumer journey. Multimodal consumer neuroscience tools (i.e., eye-tracker, EEG, and EDA) are employed to collect neurophysiological and physiological responses during exposure to marketing information. The first study examines consumer information processing of advertisements during a simulated TV commercial-viewing experiment. The second study investigates consumer information processing of store environments during a field experiment conducted in two single-brand fashion-apparel stores (i.e., low-end vs. high-end). Findings. The findings from the first study indicate that, regardless of their CBT level, consumers tend to allocate a relatively equal amount of cognitive resources to attend to, process, and remember exposed advertising information during the entire duration of commercial viewing. The two groups differed in their visual processing of brand elements only when viewing advertisements related to social cause. In the consumer group with a high CBT, a higher cognitive workload was linked to a lower probability of subsequent brand recognition. The findings from the second study revealed that, regardless of the fashion-store type, consumers with a high CBT chose items that were more expensive than consumers with a low CBT. The changes in physiological arousal during the first minute of shopping showed that, although both consumer groups were more emotionally responsive to the high-end than the low-end fashion store, the emotional receptivity in both groups was expressed in different physiological responses. Specifically, consumers with a high CBT demonstrated a higher frequency and a shorter duration of emotional responses, whereas consumers with a low CBT showed a higher amplitude of emotional responses in the high-end fashion store than in the low-end fashion store. The results indicate that there are two potentially different mechanisms that occur in the two consumer groups during encounters with store information. Conclusions. This thesis provides theoretical, methodological, managerial, and societal contributions. This research highlights the fact that compulsive buying is a complex phenomenon and that researchers should address both internal and external influences, examine the unconscious processes and mechanisms, and study consumer responses to marketing information in more naturalistic settings. The thesis also promotes the integration of consumer neuroscience tools with the compulsive buying research practice, aims to increase the awareness of the problem of compulsive buying, and encourages the development of novel, technologybased and scientifically driven consumer-behavior-monitoring policies.

New Trends In Process Control And Production Management Book PDF
✏Book Title : New Trends in Process Control and Production Management
✏Author : Lenka Štofová
✏Publisher : CRC Press
✏Release Date : 2017-09-27
✏Pages : 582
✏ISBN : 9781351672719
✏Available Language : English, Spanish, And French

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✏New Trends in Process Control and Production Management Book Summary : Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to allow enterprises to manage the seemingly intensifying competitive markets successfully. Enterprises apply business optimizing solutions to meet new challenges and conditions. But also ensuring effective development for long-term competitiveness in a global environment. This is necessary for the application of qualitative changes in the industrial policy. “New Trends in Process Control and Production Management” (MTS 2017) is the collection of research papers from authors from seven countries around the world. They present case studies and empirical research which illustrates the progressive trends in business process management and the drive to achieve enterprise development and sustainability.

📒Ethics And Neuromarketing ✍ Andrew R. Thomas

Ethics And Neuromarketing Book PDF
✏Book Title : Ethics and Neuromarketing
✏Author : Andrew R. Thomas
✏Publisher : Springer
✏Release Date : 2016-10-19
✏Pages : 209
✏ISBN : 9783319456096
✏Available Language : English, Spanish, And French

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✏Ethics and Neuromarketing Book Summary : This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Neuroeconomic And Behavioral Aspects Of Decision Making Book PDF
✏Book Title : Neuroeconomic and Behavioral Aspects of Decision Making
✏Author : Kesra Nermend
✏Publisher : Springer
✏Release Date : 2017-10-06
✏Pages : 419
✏ISBN : 9783319629384
✏Available Language : English, Spanish, And French

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✏Neuroeconomic and Behavioral Aspects of Decision Making Book Summary : This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

Interpretation Of Online Consumer Behaviour From The Consumer Neuroscience Perspective Book PDF
✏Book Title : Interpretation of Online Consumer Behaviour from the Consumer Neuroscience Perspective
✏Author : Anida Krajina
✏Publisher :
✏Release Date : 2018
✏Pages :
✏ISBN : 802109110X
✏Available Language : English, Spanish, And French

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✏Interpretation of Online Consumer Behaviour from the Consumer Neuroscience Perspective Book Summary : The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the deviation between potential exposure and the actual exposure to different types of content: text and graphics (picture). Both text and graphics are designed in such a way as to potentially draw the visual attention to the specific elements in the content, called "call to action". Furthermore, the author explores the relation between the strength of the stimuli and the memory effect. The final goal is to define the cognitive and emotional responses as well as the memory effect and to compare them across the two generations (Generation Y and Generation Z). The aim is to provide a recommendation on how to adopt the web-based commercial communication message elements. These recommendations will be based on conclusions drawn from observations of the different online behaviour of two generations. Their uniqueness of common patterns of behaviour will serve as a guideline for adapting web-based content to the two groups.

Customer Experience Book PDF
✏Book Title : Customer Experience
✏Author : C. Shaw
✏Publisher : Springer
✏Release Date : 2010-09-09
✏Pages : 199
✏ISBN : 9780230291775
✏Available Language : English, Spanish, And French

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✏Customer Experience Book Summary : Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

📒In Touch With The Future ✍ Alberto Gallace

In Touch With The Future Book PDF
✏Book Title : In touch with the future
✏Author : Alberto Gallace
✏Publisher : OUP Oxford
✏Release Date : 2014-01-30
✏Pages : 480
✏ISBN : 9780191501814
✏Available Language : English, Spanish, And French

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✏In touch with the future Book Summary : Out of all the human senses, touch is the one that is most often unappreciated, and undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of tactile receptors. It provides us with the means to connect with our surroundings. Despite the important role that vision plays in our everyday lives, it is the skin that constitutes both the oldest, and by far the largest of our sense organs. The skin protects our body from the external world and, at the same time, informs us about what occurs on its surface. In Touch With The Future explores the science of touch, bringing together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness), tactile attention, the role of touch in interpersonal and sexual interactions, and the neurological substrates of touch. It highlights the many ways in which our growing understanding of the world of touch can, and in some cases already are, being applied in the real world in everything from the development of virtual reality (VR) environments, tablet PCs, mobile phones, and even teledildonics - the ultimate frontier in terms of adult entertainment. In addition, the book shows how the cognitive neuroscience approach to the study of touch can be applied to help improve the design of many real-world applications/products as well as to many of our everyday experiences, such as those related to the appreciation of food, marketing, packaging design, the development of enhanced sensory substitution systems, art, and man-machine interfaces. Crucially, the authors makes a convincing argument for the view that one cannot really understand touch, especially not in a real-world context, without placing it in a multisensory context. That is, the senses interact to influence tactile perception in everything - from changing the feel of a surface or product by changing the sound it makes or the fragrance it has. For students and researchers in the brain sciences, this book presents a valuable and fascinating exploration into one of our least understood senses

📒Neuromarketing ✍ Branislav R. Tanasic

Neuromarketing Book PDF
✏Book Title : NEUROMARKETING
✏Author : Branislav R. Tanasic
✏Publisher :
✏Release Date : 2019-04-26
✏Pages : 252
✏ISBN : 1925939294
✏Available Language : English, Spanish, And French

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✏NEUROMARKETING Book Summary : Neuromarketing's science is articulated as a combination of marketing, medical knowledge, and the latest brain scanning technology which enabled the insight into bioelectric potentials of the brain. Prior to neuromarketing, the credibility of traditional research techniques was based on the degree of accuracy and honesty of respondents' answers. By developing neuromarketing, the observer is able to unambiguously detect changes by recording brain activity from the scalp of the respondents and identify the engaged brain region as a result of a particular stimulus from the environment. Changes in the nervous activity induce variations in cerebral metabolism, hemodynamic and electromagnetic signals, which can be measured by one of the following neuromarketing techniques. Emotion Response Analysis (ERA) uses electroencephalography image to identify the emotional response an individual has to a product or advertisement. Improving understanding of neural mechanisms in decision-making and insight into individual differences in behavior and personal preferences enables marketers to significantly promote more effectively. The ability to detect and measure the bioelectric potentials of the brain makes it possible to realize the old marketer's dreams to see the true reactions of the consumer and thus properly understand the behavior of the consumer. Consumer neuroscience studies the brain to predict and potentially even manipulate consumer behavior and decision making. Tools and methods used in neuromarketing analyzes are rapidly developing the ability to better visualize consumer subconscious responses to environmental concerns. In fact, neuromarketing represents the bridge between marketing and neuroscience, a research field that is developing extremely vigorously.

📒The Neuro Consumer ✍ Anne-Sophie Bayle-Tourtoulou

The Neuro Consumer Book PDF
✏Book Title : The Neuro Consumer
✏Author : Anne-Sophie Bayle-Tourtoulou
✏Publisher : Routledge
✏Release Date : 2020-04-24
✏Pages : 322
✏ISBN : 9781000055528
✏Available Language : English, Spanish, And French

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✏The Neuro Consumer Book Summary : Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

Consumer Demand In The United States Book PDF
✏Book Title : Consumer Demand in the United States
✏Author : Lester D. Taylor
✏Publisher : Springer Science & Business Media
✏Release Date : 2009-11-25
✏Pages : 522
✏ISBN : 1441905103
✏Available Language : English, Spanish, And French

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✏Consumer Demand in the United States Book Summary : A classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Prices, Income, and Consumption Behavior is now fully updated and expanded for a new generation. Consumption expenditures by households in the United States account for about 70% of America’s GDP. The primary focus in this book is on how households adjust these expenditures in response to changes in price and income. Econometric estimates of price and income elasticities are obtained for an exhaustive array of goods and services using data from surveys conducted by the Bureau of Labor Statistics and aggregate consumption expenditures from the National Income and Product Accounts, providing a better understanding of consumer demand. Practical models for forecasting future price and income elasticities are also demonstrated. Fully revised with over a dozen new chapters and appendices, the book revisits the original Houthakker-Taylor models while examining new material as well, such as the use of quantile regression and the stationarity of consumer preference. It also explores the emerging connection between neuroscience and consumer behavior, integrating the economic literature on demand theory with psychology literature. The most comprehensive treatment of the topic to date, this volume will be an essential resource for any researcher, student or professional economist working on consumer behavior or demand theory, as well as investors and policymakers concerned with the impact of economic fluctuations.

Decoding The Irrational Consumer Book PDF
✏Book Title : Decoding the Irrational Consumer
✏Author : Darren Bridger
✏Publisher : Kogan Page Publishers
✏Release Date : 2015-08-03
✏Pages : 224
✏ISBN : 9780749473853
✏Available Language : English, Spanish, And French

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✏Decoding the Irrational Consumer Book Summary : Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research.

Consumer Behavior A Marketing Perspective Book PDF
✏Book Title : Consumer Behavior A Marketing Perspective
✏Author : Carroll Ferguson
✏Publisher :
✏Release Date : 2020-09-15
✏Pages : 212
✏ISBN : 1632409232
✏Available Language : English, Spanish, And French

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✏Consumer Behavior A Marketing Perspective Book Summary : The study of individuals, groups or organizations, and the activities that are associated with the purchase, disposal and use of goods and services is termed as consumer behavior. It also studies the consumer's mental, behavioral and emotional responses that precede or follow such activities. Consumer behavior integrates elements from social anthropology, psychology, ethnography, sociology, marketing and economics, to understand buying behavior. This requires an investigation of consumer characteristics, such as lifestyles, demographics, brand advocacy, usage rates, etc. Besides purchasing decision, some of the other areas of investigation in this field include risk perception and risk reduction, brand loyalty, post-purchase behaviors, customer citizenship behaviors, etc. Modern methods such as consumer neuroscience and ethnography are providing new insights into consumer behavior. This book unravels the recent studies in the field of consumer behavior. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this area of study have been included herein. It is appropriate for students seeking detailed information in this domain as well as for experts.

International Journal Of Advertising Book PDF
✏Book Title : International Journal of Advertising
✏Author :
✏Publisher :
✏Release Date : 2008
✏Pages :
✏ISBN : CORNELL:31924083442594
✏Available Language : English, Spanish, And French

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✏International Journal of Advertising Book Summary :

📒Neuromarketing ✍ Leon Zurawicki

Neuromarketing Book PDF
✏Book Title : Neuromarketing
✏Author : Leon Zurawicki
✏Publisher : Springer Science & Business Media
✏Release Date : 2010-09-02
✏Pages : 273
✏ISBN : 3540778292
✏Available Language : English, Spanish, And French

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✏Neuromarketing Book Summary : Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Revolution In Marketing Market Driving Changes Book PDF
✏Book Title : Revolution in Marketing Market Driving Changes
✏Author : Harlan E. Spotts
✏Publisher : Springer
✏Release Date : 2014-10-23
✏Pages : 274
✏ISBN : 9783319117614
✏Available Language : English, Spanish, And French

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✏Revolution in Marketing Market Driving Changes Book Summary : Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Neuroimaging For The Affective Brain Sciences And Its Role In Advancing Consumer Neuroscience Book PDF
✏Book Title : Neuroimaging for the Affective Brain Sciences and Its Role in Advancing Consumer Neuroscience
✏Author : Peter Walla
✏Publisher :
✏Release Date : 2013
✏Pages :
✏ISBN : OCLC:1154268397
✏Available Language : English, Spanish, And French

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✏Neuroimaging for the Affective Brain Sciences and Its Role in Advancing Consumer Neuroscience Book Summary : Neuroimaging for the Affective Brain Sciences, and Its Role in Advancing Consumer Neuroscience.

📒Neuro Design ✍ Darren Bridger

Neuro Design Book PDF
✏Book Title : Neuro Design
✏Author : Darren Bridger
✏Publisher : Kogan Page Publishers
✏Release Date : 2017-02-03
✏Pages : 264
✏ISBN : 9780749478896
✏Available Language : English, Spanish, And French

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✏Neuro Design Book Summary : Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

📒Consumer Behaviour ✍ John O'Shaughnessy

Consumer Behaviour Book PDF
✏Book Title : Consumer Behaviour
✏Author : John O'Shaughnessy
✏Publisher : Macmillan International Higher Education
✏Release Date : 2012-12-04
✏Pages : 536
✏ISBN : 9781137003775
✏Available Language : English, Spanish, And French

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✏Consumer Behaviour Book Summary : Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

📒The Aging Consumer ✍ Aimee Drolet

The Aging Consumer Book PDF
✏Book Title : The Aging Consumer
✏Author : Aimee Drolet
✏Publisher : Routledge
✏Release Date : 2010-06-10
✏Pages : 328
✏ISBN : 9780203852941
✏Available Language : English, Spanish, And French

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✏The Aging Consumer Book Summary : At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

Neuroscience And Connectionist Theory Book PDF
✏Book Title : Neuroscience and Connectionist Theory
✏Author : Mark A. Gluck
✏Publisher : Psychology Press
✏Release Date : 2013-02-01
✏Pages : 424
✏ISBN : 9781134751730
✏Available Language : English, Spanish, And French

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✏Neuroscience and Connectionist Theory Book Summary : Written for cognitive scientists, psychologists, computer scientists, engineers, and neuroscientists, this book provides an accessible overview of how computational network models are being used to model neurobiological phenomena. Each chapter presents a representative example of how biological data and network models interact with the authors' research. The biological phenomena cover network- or circuit-level phenomena in humans and other higher-order vertebrates.

📒Neuroeconomics ✍ Martin Reuter

Neuroeconomics Book PDF
✏Book Title : Neuroeconomics
✏Author : Martin Reuter
✏Publisher : Springer
✏Release Date : 2016-10-06
✏Pages : 511
✏ISBN : 9783642359231
✏Available Language : English, Spanish, And French

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✏Neuroeconomics Book Summary : This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

The Application Of Mobile Fnirs To Shopper Neuroscience First Insights From A Merchandising Communication Study Book PDF
✏Book Title : The Application of Mobile FNIRS to shopper Neuroscience First Insights from a Merchandising Communication Study
✏Author :
✏Publisher :
✏Release Date : 2018
✏Pages :
✏ISBN : OCLC:1051389575
✏Available Language : English, Spanish, And French

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✏The Application of Mobile FNIRS to shopper Neuroscience First Insights from a Merchandising Communication Study Book Summary : Abstract : Purpose: This study is the first to examine consumer's neural reaction to different merchandising communication strategies at the point-of-sale (PoS) by applying functional near-infrared spectroscopy (fNIRS). By doing so, the purpose of this study is to extend consumer neuroscience to retail and shopper research. Design/methodology/approach: Two experiments were conducted in which 36 shoppers were exposed to a realistic grocery shopping scenario while their brain haemodynamics were measured using mobile fNIRS. Findings: Results revealed that mobile fNIRS appears a valid method to study neural activation of the prefrontal cortex (PFC) in the field of "shopper neuroscience". More precisely, results demonstrated that the orbitofrontal cortex (OFC) might be crucial for processing and predicting merchandising communication strategy effectiveness. Research limitations/implications: This research gives evidence that certain regions of the PFC, in particular the OFC and the dorsolateral prefrontal cortex (dlPFC), are crucial to process and evaluate merchandising communication strategies. Practical implications: The current work opens a promising new avenue for studying and understanding shopper's behaviour. Mobile fNIRS enables marketing management to collect neural data from shoppers and analyse neural activity associated with real-life settings. Furthermore, based on a better understanding of shoppers' perceptual processes of communication strategies, marketers can design more effective merchandising communication strategies. Originality/value: The study is the first to implement the innovative, mobile neuroimaging method of fNIRS to a PoS setting. It, therefore, opens up the promising field of "shopper neuroscience".

Consumer Behavior Book PDF
✏Book Title : Consumer Behavior
✏Author :
✏Publisher :
✏Release Date : 2007
✏Pages :
✏ISBN : CORNELL:31924083407167
✏Available Language : English, Spanish, And French

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✏Consumer Behavior Book Summary :

Issues In Neurology And Neuroscience 2012 Edition Book PDF
✏Book Title : Issues in Neurology and Neuroscience 2012 Edition
✏Author :
✏Publisher : ScholarlyEditions
✏Release Date : 2013-01-10
✏Pages : 74
✏ISBN : 9781481648806
✏Available Language : English, Spanish, And French

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✏Issues in Neurology and Neuroscience 2012 Edition Book Summary : Issues in Neurology and Neuroscience / 2012 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Brain Research in a concise format. The editors have built Issues in Neurology and Neuroscience: 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Brain Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Neurology and Neuroscience: 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

📒Admap ✍

Admap Book PDF
✏Book Title : Admap
✏Author :
✏Publisher :
✏Release Date : 2008
✏Pages :
✏ISBN : CORNELL:31924083443329
✏Available Language : English, Spanish, And French

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✏Admap Book Summary :