Confessions of an Advertising Man

Produk Detail:
  • Author : David Ogilvy
  • Publisher : Southbank Pub
  • Pages : 190 pages
  • ISBN : 9781904915379
  • Rating : 4/5 from 3 reviews
CLICK HERE TO GET THIS BOOK >>>Confessions of an Advertising Man

Download or Read online Confessions of an Advertising Man full in PDF, ePub and kindle. this book written by David Ogilvy and published by Southbank Pub which was released on 02 August 2021 with total page 190 pages. We cannot guarantee that Confessions of an Advertising Man book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man
  • Author : David Ogilvy,Sir Alan Parker
  • Publisher : Southbank Pub
  • Release : 02 August 2021
GET THIS BOOK Confessions of an Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

CONFESSIONS OF AN ADVERTISING MAN 2ND E

CONFESSIONS OF AN ADVERTISING MAN 2ND E
  • Author : Ogilvy
  • Publisher : Scribner
  • Release : 09 January 1989
GET THIS BOOK CONFESSIONS OF AN ADVERTISING MAN 2ND E

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Ogilvy on Advertising

Ogilvy on Advertising
  • Author : David Ogilvy
  • Publisher : Vintage
  • Release : 02 August 1985
GET THIS BOOK Ogilvy on Advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

Summary

Summary
  • Author : Chase Adams
  • Publisher : Createspace Independent Publishing Platform
  • Release : 31 July 2018
GET THIS BOOK Summary

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate

Advertising Strategy

Advertising Strategy
  • Author : Tom Altstiel,Jean Grow
  • Publisher : SAGE
  • Release : 02 August 2021
GET THIS BOOK Advertising Strategy

Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. This text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic perspectives through their own personal experience as an actively teaching professor at one of the top advertising programs in the country and

An Autobiography

An Autobiography
  • Author : David Ogilvy
  • Publisher : John Wiley & Sons
  • Release : 13 February 1997
GET THIS BOOK An Autobiography

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed

The Social Impact of Advertising

The Social Impact of Advertising
  • Author : Tony Kelso
  • Publisher : Rowman & Littlefield
  • Release : 14 September 2018
GET THIS BOOK The Social Impact of Advertising

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.