Communication Public Discourse And Road Safety Campaigns
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📒Communication Public Discourse And Road Safety Campaigns ✍ Nurit Guttman
✏Communication Public Discourse and Road Safety Campaigns Book Summary : This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
📒Traffic Safety And Human Behavior ✍ David Shinar
✏Traffic Safety and Human Behavior Book Summary : This comprehensive 2nd edition covers the key issues that relate human behavior to traffic safety. In particular it covers the increasing roles that pedestrians and cyclists have in the traffic system; the role of infotainment in driver distraction; and the increasing role of driver assistance systems in changing the driver-vehicle interaction.
📒Vernacular Christian Rhetoric And Civil Discourse ✍ Jeffrey M. Ringer
✏Vernacular Christian Rhetoric and Civil Discourse Book Summary : Vernacular Christian Rhetoric and Civil Discourse seeks to address the current gap in American public discourse between secular liberals and religiously committed citizens by focusing on the academic and public writing of millennial evangelical Christian students. Analysis of such writing reveals that the evangelical Christian faith of contemporary college students—and the rhetorical practice motivated by it—is marked by an openness to social context and pluralism that offers possibilities for civil discourse. Based on case studies of evangelical Christian student writers, contextualized within nationally-representative trends as reported by the National Study of Youth and Religion, and grounded in scholarship from rhetorical theory, composition studies, folklore studies, and sociology of religion, this book offers rhetorical educators a new terministic screen that reveals the complex processes at work within our students’ vernacular constructions of religious faith.
📒Software Evangelism And The Rhetoric Of Morality ✍ Jennifer Helene Maher
✏Software Evangelism and the Rhetoric of Morality Book Summary : Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics. In software development culture, evangelism typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft Windows to Linux). This book argues that software evangelism, like its religious counterpart, must also be understood as constructing moral and political values that extend well beyond the boundaries of the development culture. Unlike previous studies that locate such values in the effects of code in-use or in certain types of code like free and open source (FOSS) software, Maher argues that all code is meaningful beyond its technical, executable functions. To facilitate this analysis, this study builds a theory of evangelism and illustrates this theory at work in the proprietary software industry and FOSS communities. As an example of political liberalism at work at the level of code, these evangelical rhetorics of software construct competing conceptions of what is good that fall within a shared belief in what is just. Maher illustrates how these beliefs in goodness and justice do not always execute in replicable ways, as the different ways of decoding software evangelisms in the contexts of Brazil and China reveal. Demonstrating how software evangelisms exert a transformative force on the world, one comparable in significance to code itself, this book highlights the importance of rhetoric in even the most seemingly a-rhetorical of technical endeavors and foregrounds the crucial need for rhetorical literacy in the digital age.
✏Finland s Material for RS8 Scientific Expert Group on Safety Problems of Rural Roads Book Summary :
📒Political Discourse Media And Translation ✍ Christina Schäffner
✏Political Discourse Media and Translation Book Summary : This volume addresses the role played by translation in international political communication and news reporting and brings to light the usually invisible link between politics, media, and translation. The contributors explore the interrelationship between media in the widest sense and translation, with a focus on political texts, institutional contexts, and translation policies. These topics are explored from a Translation Studies perspective, thus bringing a new disciplinary view to the investigation of political discourse and the language of the media. The first part of the volume focuses on textual analysis, investigating transformations that occur in translation processes, and the second part examines institutional contexts and policies, and their effects on translation production and reception.
✏Measure the Effectiveness of Fear Appeal in Health Communication Book Summary : Public service announcements (PSA) have been utilized successfully to promote the health behaviors to the public. In spite that Hong Kong government keep increasing the budget of PSA (admanGo, 2015;2016), the effectiveness of PSA is seldom measured. Previous studies focus on testing the discourses, contents, and public’s interpretations of PSA (Chan and Huang, 2015; Chan & Chang, 2013; Wong, 2006). Little research tries to explore the design and effectiveness of PSA. Besides, Hong Kong is facing a serious road safety issue due to the rapid development of the economy. And the convenient use of mobile phones causes the public pays less attention to road safety issue. According to the annual report of road safety council (2015), “inattentively” is the primary contributory factor in road accidents both from driver perspective and passenger perspective. A study was designed to investigate the public attitudes and behavior related to road safety and their responses to public service announcements using narrative or fear appeals. Two main theories were utilized to create the theoretical framework for this study: Regulatory fit theory and the Theory of planned behavior. The hedonic principle plays a role in the basic function of RFT and TPB. Both of them aim to change people's behavioral intentions and concerns that people approach pleasure and avoid pain. The core principle in RFT is to examine people's approach and avoidance mechanisms based on the two regulatory focus systems. On the other hand, TPB emphasizes that people's intentions are performed based on the chronic perceptions of the positive or negative outcomes of the recommended behaviors. Once people think the recommended behaviors are favorable, they are more likely to engage, which matches the principle of pleasant and pain from RFT. This study investigates the impact of either focusing on promotion or prevention in the Regulatory fit theory along with fear appeal, which could modify the variables in Theory of planned behavior, by taking road safety as a context. The purpose of this study is to explore whether Regulatory fit theory with fear framing will have merit under several conditions that may influence individuals’ emotional responses, behavioral intentions, and information processing. Survey methodology was adopted. A model incorporating variables in RFT and TPB was proposed. A structured questionnaire was designed to include the key constructs in the RFT and TPB. Altogether 523 responses were collected from 30 November 2017 to 24 December 2017, including 106 respondents from the questionnaire in paper form and 481 from the online platform, in Hong Kong and Mainland China. Four types of stimuli were designed to examine the model. Empirical data of this study confirms the high influence of predictors including attitude towards behavior, perceived behavioral control, and subjective norms to predict behavior intention. In particular, subjective norms are the highest-level predictor. About the self-regulatory fit, promotion focus predicts more than prevention focus on health communication. What’s more, the results showed that perceived relevance is a key factor when people make decisions about a health-related behavior. This study theoretically attempts to extend Regulatory fit theory by adding fear as the emotional variable that tests whether fear is fit/unfit for an individual’s regulatory focus, especially in the behavioral health context, which can help practitioners better understand the use of fear appeal along with Regulatory fit theory and how it impacts individuals’ health behaviors. Practically, this study explores the theory-driven communication strategy for practitioners. Fear appeal is one of the most common tactics in health communication campaigns, but there is a lack of research to compare the practical impact of fear appeal. For instance, most practitioners prefer to adopt fear appeal rather than emotional appeals or narrative appeals in health promotions, but few empirical studies have verified the benefits of fear appeal from a theory-based perspective. Furthermore, this study seeks to answer some questions in daily health communication in daily life by applying the Regulatory fit theory, such as how different focus-oriented people understand the fear appeals in health messages. The findings of this study will explore some effective message strategies for health communications and marketing practitioners.
✏Public Understanding of Science Book Summary :
📒The Kids Got Smarter ✍ George W. Noblit
✏The Kids Got Smarter Book Summary : This clinical manual presents approximately 200 commonly encountered medical-surgical disorders and procedures in a concise, alphabetical format for quick clinical reference. The two-colour design highlights key information, and helpful cross-references to the Lewis text direct students to more extensive background information. The 3rd edition features expanded patient and family teaching content as well as additional illustrations and tables to enhance functionality and visual appeal.
📒Real Estate Law Digest ✍ Jack Kusnet
✏Real Estate Law Digest Book Summary :