Case Studies in the Traditional Food Sector

Produk Detail:
  • Author : Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Pages : 376 pages
  • ISBN : 0081012608
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Case Studies in the Traditional Food Sector

Download or Read online Case Studies in the Traditional Food Sector full in PDF, ePub and kindle. this book written by Alessio Cavicchi and published by Woodhead Publishing which was released on 14 November 2017 with total page 376 pages. We cannot guarantee that Case Studies in the Traditional Food Sector book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry

Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing
  • Release : 14 November 2017
GET THIS BOOK Case Studies in the Traditional Food Sector

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Consumer Science and Strategic Marketing

Consumer Science and Strategic Marketing
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing Limited
  • Release : 09 October 2017
GET THIS BOOK Consumer Science and Strategic Marketing

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOK Case Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Case Studies on the Business of Nutraceuticals Functional and Super Foods

Case Studies on the Business of Nutraceuticals  Functional and Super Foods
  • Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
  • Publisher : Woodhead Publishing
  • Release : 29 September 2022
GET THIS BOOK Case Studies on the Business of Nutraceuticals Functional and Super Foods

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOK Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release : 27 November 2018
GET THIS BOOK Case Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Life Cycle Assessment in the Agri food Sector

Life Cycle Assessment in the Agri food Sector
  • Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
  • Publisher : Springer
  • Release : 06 January 2015
GET THIS BOOK Life Cycle Assessment in the Agri food Sector

The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive oil, cereals and derived products, meat and fruit) and also defining practical guidelines for the implementation of LCAs in this particular sector. The first chapter entails an overview of the

Future Foods

Future Foods
  • Author : Rajeev Bhat
  • Publisher : Academic Press
  • Release : 04 December 2021
GET THIS BOOK Future Foods

Future Foods: Global Trends, Opportunities, and Sustainability Challenges highlights trends and sustainability challenges along the entire agri-food supply chain. Using an interdisciplinary approach, this book addresses innovations, technological developments, state-of-the-art based research, value chain analysis, and a summary of future sustainability challenges. The book is written for food scientists, researchers, engineers, producers, and policy makers and will be a welcomed reference. Provides practical solutions for overcoming recurring sustainability challenges along the entire agri-food supply chain Highlights potential industrial opportunities and

Traditional Food Production and Rural Sustainable Development

Traditional Food Production and Rural Sustainable Development
  • Author : Jean-Louis Rastoin,Professor Peter Nijkamp,Professor Teresa de Noronha Vaz
  • Publisher : Ashgate Publishing, Ltd.
  • Release : 28 November 2012
GET THIS BOOK Traditional Food Production and Rural Sustainable Development

The worldwide interest in sustainable development has not only prompted ecological developments in policy and research in key sectors such as industry or transportation, but also in the management and assessment of new lifestyles such as healthy food consumption and sustainable use of products. In this context, agriculture is an important example because of its dual nature as both a high-tech sector producing modern mass products and also a traditional sector producing environmentally-friendly goods. Illustrated by a range of case

Advanced Research Methods in Hospitality and Tourism

Advanced Research Methods in Hospitality and Tourism
  • Author : Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
  • Publisher : Emerald Group Publishing
  • Release : 04 November 2022
GET THIS BOOK Advanced Research Methods in Hospitality and Tourism

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Atmospheric Turn in Culture and Tourism

Atmospheric Turn in Culture and Tourism
  • Author : Michael Volgger,Dieter Pfister
  • Publisher : Emerald Group Publishing
  • Release : 29 November 2019
GET THIS BOOK Atmospheric Turn in Culture and Tourism

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Developing Relationships Personalization and Data Herald in Marketing 5 0

Developing Relationships  Personalization  and Data Herald in Marketing 5 0
  • Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
  • Publisher : IGI Global
  • Release : 24 June 2022
GET THIS BOOK Developing Relationships Personalization and Data Herald in Marketing 5 0

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not

Food Safety and Quality Systems in Developing Countries

Food Safety and Quality Systems in Developing Countries
  • Author : Andre Gordon
  • Publisher : Academic Press
  • Release : 28 November 2016
GET THIS BOOK Food Safety and Quality Systems in Developing Countries

Food Safety and Quality Systems in Developing Countries, Volume 2: Case Studies of Effective Implementation begins with a general overview of some of the issues and considerations that impact effective implementation of food safety and quality systems and put this in the context of some of the more noteworthy foodborne illness incidents in the recent past. This book is a rich source of information about the practical application of food science and technology to solving food safety and quality problems in