Budget Constraints and Optimization in Sponsored Search Auctions

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  • Author : Yanwu Yang
  • Publisher : Elsevier
  • Pages : 224 pages
  • ISBN : 0124115047
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Budget Constraints and Optimization in Sponsored Search Auctions

Download or Read online Budget Constraints and Optimization in Sponsored Search Auctions full in PDF, ePub and kindle. this book written by Yanwu Yang and published by Elsevier which was released on 23 November 2013 with total page 224 pages. We cannot guarantee that Budget Constraints and Optimization in Sponsored Search Auctions book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang,Feiyue Wang
  • Publisher : Elsevier
  • Release : 23 November 2013
GET THIS BOOK Budget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors

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