Bottom Up Marketing

✏Book Title : Bottom up Marketing
✏Author : Al Ries
✏Publisher : McGraw-Hill Companies
✏Release Date : 1989
✏Pages : 226
✏ISBN : 0070527334
✏Available Language : English, Spanish, And French

✏Bottom up Marketing Book Summary : Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

📒Summary Bottom Up Marketing ✍ BusinessNews Publishing

✏Book Title : Summary Bottom Up Marketing
✏Author : BusinessNews Publishing
✏Publisher : Primento
✏Release Date : 2013-02-15
✏Pages : 10
✏ISBN : 9782806222688
✏Available Language : English, Spanish, And French

✏Summary Bottom Up Marketing Book Summary : The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history’s most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company’s entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.

✏Book Title : Marketing Channel Development and Management
✏Author : Russell W. McCalley
✏Publisher : Greenwood Publishing Group
✏Release Date : 1992
✏Pages : 280
✏ISBN : 0899307809
✏Available Language : English, Spanish, And French

✏Marketing Channel Development and Management Book Summary : This book asks marketing managers at all levels to think of the whole marketing channel as the arena for exercising their management skills. These essential skills are identified and organized into methods and processes for marketing management to employ both internally and externally to the far ends of the marketing channel. The entire scope of marketing management tasks are presented in a practical, understandable, and usable progression of activities. Management actions start with the development of a structure for physical distribution and proceed to the creation of marketing programs, thoroughly embracing the elements of the marketing mix which McCalley identifies as products, prices, marketing programs and people. The concept of a marriage between products and the markets into which they are to be marketed makes this author's approach to marketing unique in its applicability to practical marketing management.

📒Strategic Market Analysis ✍ George S. Day

✏Book Title : Strategic Market Analysis
✏Author : George S. Day
✏Publisher :
✏Release Date : 1980
✏Pages : 26
✏ISBN : LCCN:81144069
✏Available Language : English, Spanish, And French

✏Strategic Market Analysis Book Summary :

✏Book Title : Rethinking The Iceberg Principle Business Insights From The Bottom Up
✏Author : Brian Daniel Young
✏Publisher : Brian Daniel Young
✏Release Date :
✏Pages : 64
✏ISBN : 9781304590534
✏Available Language : English, Spanish, And French

✏Rethinking The Iceberg Principle Business Insights From The Bottom Up Book Summary :

✏Book Title : The Financial Services Marketing Handbook
✏Author : Evelyn Ehrlich
✏Publisher : John Wiley & Sons
✏Release Date : 2012-02-08
✏Pages : 208
✏ISBN : 9781118236369
✏Available Language : English, Spanish, And French

✏The Financial Services Marketing Handbook Book Summary : The roadmap to success for financial professionals usingreal-world examples, practical how-to's, and a structured approachto marketing strategy and tactics that covers the basics forbeginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Editiongives sales and marketing practitioners the practical tools andbest practices they need both to improve their job performance andtheir retail and institutional marketing strategies. The FSMHandbook guides marketing and sales professionals working in anindustry characterized by cut-throat competition, client mistrust,transformative technologies, and ever-changing regulation, tounderstand the practical steps they must take to turn these threatsinto opportunities. Providing invaluable information on how to target, win, andretain profitable customers, the book presents an overview of thebasic marketing functions—segmentation, positioning, brandbuilding, situational analyses, and tactical planning—as theyrelate specifically to the financial services industry. Withup-to-date case studies, showing what has worked and, moretellingly, what hasn't, the book demonstrates how to effectivelyutilize the marketer's toolbox—from advertising and publicrelations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, reviewsites) impact branding and sales Packed with new information on landing pages, email successfactors, and smartphone apps Demonstrates how behavioral economics affect marketingstrategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improveprofits, retain high-value clients, and maintain brand equitywithout straining budgets. The first edition has become anindustry-standard reference book and The Financial ServicesMarketing Handbook, Second Edition gives sales and marketingprofessionals even more of the information they need to stretchvalue from each marketing dollar.

✏Book Title : Does Marketing Need Reform Fresh Perspectives on the Future
✏Author : Jagdish N Sheth
✏Publisher : Routledge
✏Release Date : 2015-01-28
✏Pages : 360
✏ISBN : 9781317472889
✏Available Language : English, Spanish, And French

✏Does Marketing Need Reform Fresh Perspectives on the Future Book Summary : Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

📒Flipped ✍ John

✏Book Title : Flipped
✏Author : John
✏Publisher : Agate Publishing
✏Release Date : 2010-04-13
✏Pages : 260
✏ISBN : 1572846623
✏Available Language : English, Spanish, And French

✏Flipped Book Summary : Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.

✏Book Title : Marketing Management Text and Cases Indian Context
✏Author : Tapan K. Panda
✏Publisher : Excel Books India
✏Release Date : 2009
✏Pages : 750
✏ISBN : 8174465480
✏Available Language : English, Spanish, And French

✏Marketing Management Text and Cases Indian Context Book Summary :

📒Strategic Market Analysis ✍ George S. Day

✏Book Title : Strategic Market Analysis
✏Author : George S. Day
✏Publisher :
✏Release Date : 1980
✏Pages : 26
✏ISBN : LCCN:81144069
✏Available Language : English, Spanish, And French

✏Strategic Market Analysis Book Summary :