Blue Ocean Strategy Expanded Edition

✏Book Title : Blue Ocean Strategy Expanded Edition
✏Author : W. Chan Kim
✏Publisher : Harvard Business Review Press
✏Release Date : 2015-01-20
✏Pages : 256
✏ISBN : 9781625274496
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy Expanded Edition Book Summary : Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

📒Blue Ocean Strategy ✍ W. Chan Kim

✏Book Title : Blue Ocean Strategy
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2005-01
✏Pages : 240
✏ISBN : 9781591396192
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy Book Summary : Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

✏Book Title : Summary of Blue Ocean Strategy
✏Author : Instaread
✏Publisher : Instaread
✏Release Date : 2016-08-15
✏Pages : 38
✏ISBN : 9781683784500
✏Available Language : English, Spanish, And French

✏Summary of Blue Ocean Strategy Book Summary : Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

✏Book Title : Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
✏Author : PCC
✏Publisher : PCC
✏Release Date : 2018-08-27
✏Pages :
✏ISBN : 9788829503247
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Book Summary : The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

📒Summary Of Blue Ocean Strategy ✍ Instaread Summaries

✏Book Title : Summary of Blue Ocean Strategy
✏Author : Instaread Summaries
✏Publisher : Idreambooks
✏Release Date : 2016-08-10
✏Pages : 34
✏ISBN : 1683784367
✏Available Language : English, Spanish, And French

✏Summary of Blue Ocean Strategy Book Summary : Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

✏Book Title : Guide to W Chan Kim s Et Al Blue Ocean Strategy
✏Author : Eureka
✏Publisher : Createspace Independent Publishing Platform
✏Release Date : 2017-03-17
✏Pages : 34
✏ISBN : 1544767110
✏Available Language : English, Spanish, And French

✏Guide to W Chan Kim s Et Al Blue Ocean Strategy Book Summary : PLEASE NOTE: THIS IS A GUIDE TO THE ORIGINAL BOOK. Guide to W. Chan Kim's & et al Blue Ocean Strategy Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base... Inside this companion: -Overview of the book -Important People -Key Insights -Analysis of Key Insights

✏Book Title : Blue Ocean Strategy with Harvard Business Review Classic Articles Blue Ocean Leadership and Red Ocean Traps 3 Books
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2017-06-27
✏Pages : 464
✏ISBN : 9781633694149
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy with Harvard Business Review Classic Articles Blue Ocean Leadership and Red Ocean Traps 3 Books Book Summary : Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

✏Book Title : Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2017-06-27
✏Pages : 400
✏ISBN : 9781633694156
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books Book Summary : Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

📒Blue Ocean Classics ✍ W. Chan Kim

✏Book Title : Blue Ocean Classics
✏Author : W. Chan Kim
✏Publisher : Harvard Business School Press
✏Release Date : 2019-08-06
✏Pages : 144
✏ISBN : 1633697371
✏Available Language : English, Spanish, And French

✏Blue Ocean Classics Book Summary : Ten years ago, W. Chan Kim and Renée Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. This book brings together three of their classic Harvard Business Review articles that address the challenges that prevent companies from creating and capturing lasting value. In "Blue Ocean Strategy," Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for growth are profitable and rapid. In "Blue Ocean Leadership," the authors address how to close the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them. In "Red Ocean Traps," Kim and Mauborgne show how managers' mental models--ingrained assumptions about the way the world works--undermine attempts to discover blue oceans. They provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to spaces with ample potential.

✏Book Title : Selling to the C Suite Second Edition What Every Executive Wants You to Know About Successfully Selling to the Top
✏Author : Nicholas A. C. Read
✏Publisher : McGraw Hill Professional
✏Release Date : 2018-02-23
✏Pages : 288
✏ISBN : 9781260116403
✏Available Language : English, Spanish, And French

✏Selling to the C Suite Second Edition What Every Executive Wants You to Know About Successfully Selling to the Top Book Summary : THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.