Blue Ocean Strategy Expanded Edition

✏Book Title : Blue Ocean Strategy Expanded Edition
✏Author : W. Chan Kim
✏Publisher : Harvard Business Review Press
✏Release Date : 2015-01-20
✏Pages : 256
✏ISBN : 9781625274496
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy Expanded Edition Book Summary : Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

✏Book Title : Blue Ocean Strategy Expanded Edition
✏Author : W. Chan Kim
✏Publisher : Harvard Business Review Press
✏Release Date : 2014-01-20
✏Pages : 320
✏ISBN : 9781625274502
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy Expanded Edition Book Summary : The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

📒Blue Ocean Strategy ✍ W. Chan Kim

✏Book Title : Blue Ocean Strategy
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2005-01
✏Pages : 240
✏ISBN : 1591396190
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy Book Summary : Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

✏Book Title : Summary of Blue Ocean Strategy
✏Author : Instaread
✏Publisher : Instaread
✏Release Date : 2016-08-15
✏Pages : 38
✏ISBN : 9781683784500
✏Available Language : English, Spanish, And French

✏Summary of Blue Ocean Strategy Book Summary : Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

📒Summary Of Blue Ocean Strategy ✍ Better Business Summaries

✏Book Title : Summary of Blue Ocean Strategy
✏Author : Better Business Summaries
✏Publisher : Createspace Independent Publishing Platform
✏Release Date : 2016-09-19
✏Pages : 38
✏ISBN : 1537626485
✏Available Language : English, Spanish, And French

✏Summary of Blue Ocean Strategy Book Summary : Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers.Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a "blue ocean," however, will shift their focus to creating value for their customers, which could include those customers yet to be attained. "Blue ocean" is terminology which comes from picturing new market space as crystal clear, blue waters of unexplored ocean. Conversely, a "red ocean" describes the antithesis, where frequent and heavy competition creates a red, or bloody, rivalry. This is a summary and analysis of the book and NOT the original book This Book Contains: * Summary Of The Entire Book * Chapter By Chapter Breakdown * Analysis Of The Reading Experience Download Your Copy Today

✏Book Title : Blue Ocean Strategy with Harvard Business Review Classic Articles Blue Ocean Leadership and Red Ocean Traps 3 Books
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2017-06-27
✏Pages : 464
✏ISBN : 9781633694149
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy with Harvard Business Review Classic Articles Blue Ocean Leadership and Red Ocean Traps 3 Books Book Summary : Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

✏Book Title : Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2017-06-27
✏Pages : 400
✏ISBN : 9781633694156
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books Book Summary : Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

✏Book Title : Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books
✏Author : W. Chan Kim
✏Publisher : Harvard Business Press
✏Release Date : 2017-06-27
✏Pages : 384
✏ISBN : 9781633694163
✏Available Language : English, Spanish, And French

✏Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books Book Summary : Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

✏Book Title : Selling to the C Suite Second Edition What Every Executive Wants You to Know About Successfully Selling to the Top
✏Author : Nicholas A. C. Read
✏Publisher : McGraw Hill Professional
✏Release Date : 2018-02-21
✏Pages : 288
✏ISBN : 9781260116403
✏Available Language : English, Spanish, And French

✏Selling to the C Suite Second Edition What Every Executive Wants You to Know About Successfully Selling to the Top Book Summary : THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

✏Book Title : Harvard Business Review Leadership Library The Executive Collection 12 Books
✏Author : Harvard Business Review
✏Publisher : Harvard Business Review Press
✏Release Date : 2015-10-13
✏Pages : 3280
✏ISBN : 9781633691872
✏Available Language : English, Spanish, And French

✏Harvard Business Review Leadership Library The Executive Collection 12 Books Book Summary : The Harvard Business Review Leadership Library offers the most important leadership ideas from authors such as Michael D. Watkins, Clayton M. Christensen, Michael E. Porter, and John P. Kotter, to name just a few. This must-have digital collection includes The First 90 Days (Updated and Expanded), Blue Ocean Strategy (Expanded Edition), The Innovator’s Dilemma, Leading Change (With a New Preface by the Author), On Competition, Playing to Win, Remember Who You Are, HBR’s 10 Must Reads on Leadership, HBR’s 10 Must Reads on Strategy, HBR’s 10 Must Reads on Managing Yourself, HBR’s 10 Must Reads on Managing People, and HBR’s 10 Must Reads on Emotional Intelligence.