Download or Read online Beyond the Usability Lab full in PDF, ePub and kindle. this book written by William Albert and published by Morgan Kaufmann which was released on 21 December 2009 with total page 328 pages. We cannot guarantee that Beyond the Usability Lab book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques. *The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results
Beyond the Usability Lab
- Author : William Albert
- Publisher : Morgan Kaufmann
- Pages : 328 pages
- ISBN : 9780080953854
- Release : 21 December 2009
- Rating : /5 from reviews