Foreign Publications for Advertising American Goods

Produk Detail:
  • Author : United States. Bureau of Foreign and Domestic Commerce
  • Publisher : Unknown
  • Pages : 236 pages
  • ISBN :
  • Rating : /5 from reviews
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Advertising

Advertising
  • Author : Roderick White
  • Publisher : McGraw-Hill Companies
  • Release : 01 January 1988
GET THIS BOOK Advertising

Discusses the world of advertising, from media and agencies to economic and legal concerns

Advertising the American Dream

Advertising the American Dream
  • Author : Roland Marchand
  • Publisher : Univ of California Press
  • Release : 18 April 1985
GET THIS BOOK Advertising the American Dream

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Advertising

Advertising
  • Author : Frank Jefkins,Frank William Jefkins,Daniel Yadin
  • Publisher : Pearson Education
  • Release : 18 April 2021
GET THIS BOOK Advertising

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.