Advertising Management

Produk Detail:
  • Author : C. L. Tyagi
  • Publisher : Atlantic Publishers & Dist
  • Pages : 452 pages
  • ISBN : 9788126902576
  • Rating : 5/5 from 1 reviews
CLICK HERE TO GET THIS BOOK >>>Advertising Management

Download or Read online Advertising Management full in PDF, ePub and kindle. this book written by C. L. Tyagi and published by Atlantic Publishers & Dist which was released on 04 December 2022 with total page 452 pages. We cannot guarantee that Advertising Management book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Advertising Management

Advertising Management
  • Author : C. L. Tyagi,Arun Kumar
  • Publisher : Atlantic Publishers & Dist
  • Release : 04 December 2022
GET THIS BOOK Advertising Management

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear

Mass Media Advertising

Mass Media Advertising
  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release : 04 December 1999
GET THIS BOOK Mass Media Advertising

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School

The Entrepreneur s Guide to Advertising

The Entrepreneur s Guide to Advertising
  • Author : James R. Ogden,Scott Rarick
  • Publisher : ABC-CLIO
  • Release : 04 December 2022
GET THIS BOOK The Entrepreneur s Guide to Advertising

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Advertising Principles and Practice

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release : 04 December 2022
GET THIS BOOK Advertising Principles and Practice

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

The Advertising Handbook

The Advertising Handbook
  • Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
  • Publisher : Routledge
  • Release : 13 September 2013
GET THIS BOOK The Advertising Handbook

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release : 27 January 2021
GET THIS BOOK Advertising and Promotion

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and

Advanced Introduction to Advertising

Advanced Introduction to Advertising
  • Author : De Pelsmacker, Patrick
  • Publisher : Edward Elgar Publishing
  • Release : 21 January 2022
GET THIS BOOK Advanced Introduction to Advertising

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advances in Advertising Research Vol VI

Advances in Advertising Research  Vol  VI
  • Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
  • Publisher : Springer
  • Release : 07 September 2015
GET THIS BOOK Advances in Advertising Research Vol VI

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference

The Economics of Advertising RLE Advertising

The Economics of Advertising  RLE Advertising
  • Author : Frederic Wilfred Taylor
  • Publisher : Routledge
  • Release : 02 May 2013
GET THIS BOOK The Economics of Advertising RLE Advertising

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Advances in Advertising Research Vol III

Advances in Advertising Research  Vol  III
  • Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
  • Publisher : Springer Science & Business Media
  • Release : 23 August 2012
GET THIS BOOK Advances in Advertising Research Vol III

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating,