Advertising

📒Advertising ✍ Tony Yeshin

Advertising Book PDF
✏Book Title : Advertising
✏Author : Tony Yeshin
✏Publisher : Cengage Learning EMEA
✏Release Date : 2006
✏Pages : 465
✏ISBN : 1844801608
✏Available Language : English, Spanish, And French

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✏Advertising Book Summary : Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

📒Advertising ✍ Murthy

Advertising Book PDF
✏Book Title : Advertising
✏Author : Murthy
✏Publisher : Excel Books India
✏Release Date : 2009
✏Pages : 418
✏ISBN : 8174465340
✏Available Language : English, Spanish, And French

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✏Advertising Book Summary : This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising The American Dream Book PDF
✏Book Title : Advertising the American Dream
✏Author : Roland Marchand
✏Publisher : Univ of California Press
✏Release Date : 1985
✏Pages : 448
✏ISBN : 0520058852
✏Available Language : English, Spanish, And French

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✏Advertising the American Dream Book Summary : "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Advertising To The American Woman 1900 1999 Book PDF
✏Book Title : Advertising to the American Woman 1900 1999
✏Author : Daniel Delis Hill
✏Publisher : Ohio State University Press
✏Release Date : 2002
✏Pages : 329
✏ISBN : 0814208908
✏Available Language : English, Spanish, And French

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✏Advertising to the American Woman 1900 1999 Book Summary : The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

📒Advertising Management ✍ Manendra Mohan

Advertising Management Book PDF
✏Book Title : Advertising Management
✏Author : Manendra Mohan
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 1989
✏Pages : 430
✏ISBN : 0074517805
✏Available Language : English, Spanish, And French

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✏Advertising Management Book Summary :

📒Advertising 2 0 ✍ Tracy L. Tuten

Advertising 2 0 Book PDF
✏Book Title : Advertising 2 0
✏Author : Tracy L. Tuten
✏Publisher : Greenwood Publishing Group
✏Release Date : 2008
✏Pages : 202
✏ISBN : 9780313352966
✏Available Language : English, Spanish, And French

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✏Advertising 2 0 Book Summary : Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Advertising Management Book PDF
✏Book Title : Advertising Management
✏Author : Batra
✏Publisher : Pearson Education India
✏Release Date : 2009
✏Pages : 768
✏ISBN : 8177588508
✏Available Language : English, Spanish, And French

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✏Advertising Management Book Summary :

Advertising To Children In China Book PDF
✏Book Title : Advertising to Children in China
✏Author : Kara K. W. Chan
✏Publisher : Chinese University Press
✏Release Date : 2004
✏Pages : 206
✏ISBN : 9629961792
✏Available Language : English, Spanish, And French

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✏Advertising to Children in China Book Summary : China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Global Marketing And Advertising Book PDF
✏Book Title : Global Marketing and Advertising
✏Author : Marieke de Mooij
✏Publisher : SAGE
✏Release Date : 2010
✏Pages : 323
✏ISBN : 9781412970419
✏Available Language : English, Spanish, And French

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✏Global Marketing and Advertising Book Summary : The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Advertising In India Book PDF
✏Book Title : Advertising in India
✏Author : Oma Gupta
✏Publisher : Gyan Publishing House
✏Release Date : 2005
✏Pages : 232
✏ISBN : 8178353083
✏Available Language : English, Spanish, And French

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✏Advertising in India Book Summary : 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Advertising Promotion And Other Aspects Of Integrated Marketing Communications Book PDF
✏Book Title : Advertising Promotion and Other Aspects of Integrated Marketing Communications
✏Author : Terence Shimp
✏Publisher : Cengage Learning
✏Release Date : 2008-12-29
✏Pages : 688
✏ISBN : 9780324593600
✏Available Language : English, Spanish, And French

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✏Advertising Promotion and Other Aspects of Integrated Marketing Communications Book Summary : The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising And Sales Promotion Book PDF
✏Book Title : Advertising and Sales Promotion
✏Author :
✏Publisher : Nirali Prakashan
✏Release Date : 1969
✏Pages :
✏ISBN : 8185790795
✏Available Language : English, Spanish, And French

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✏Advertising and Sales Promotion Book Summary :

📒Humor In Advertising ✍ Charles S. Gulas

Humor In Advertising Book PDF
✏Book Title : Humor in Advertising
✏Author : Charles S. Gulas
✏Publisher : M.E. Sharpe
✏Release Date : 2006
✏Pages : 240
✏ISBN : 0765636212
✏Available Language : English, Spanish, And French

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✏Humor in Advertising Book Summary :

Emotions Advertising And Consumer Choice Book PDF
✏Book Title : Emotions Advertising and Consumer Choice
✏Author : Flemming Hansen
✏Publisher : Copenhagen Business School Press DK
✏Release Date : 2007
✏Pages : 462
✏ISBN : 8763001985
✏Available Language : English, Spanish, And French

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✏Emotions Advertising and Consumer Choice Book Summary : "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

📒Advertising ✍ Maurice I. Mandell

Advertising Book PDF
✏Book Title : Advertising
✏Author : Maurice I. Mandell
✏Publisher :
✏Release Date : 1968
✏Pages : 656
✏ISBN : UCSC:32106015815605
✏Available Language : English, Spanish, And French

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✏Advertising Book Summary :

Advertising And Sales Promotion Book PDF
✏Book Title : Advertising And Sales Promotion
✏Author : S H H Kazmi
✏Publisher : Excel Books India
✏Release Date : 2009
✏Pages : 658
✏ISBN : 8174466398
✏Available Language : English, Spanish, And French

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✏Advertising And Sales Promotion Book Summary : Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Introduction To Public Relations And Advertising Book PDF
✏Book Title : Introduction to Public Relations and Advertising
✏Author : D F du Plessis
✏Publisher : Juta and Company Ltd
✏Release Date : 2000
✏Pages : 156
✏ISBN : 0702155578
✏Available Language : English, Spanish, And French

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✏Introduction to Public Relations and Advertising Book Summary : Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

📒Advertising To Children ✍ M. Carole Macklin

Advertising To Children Book PDF
✏Book Title : Advertising to Children
✏Author : M. Carole Macklin
✏Publisher : SAGE
✏Release Date : 1999-07-16
✏Pages : 322
✏ISBN : 0761912851
✏Available Language : English, Spanish, And French

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✏Advertising to Children Book Summary : Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

📒Advertising And Societies ✍ Katherine Toland Frith

Advertising And Societies Book PDF
✏Book Title : Advertising and Societies
✏Author : Katherine Toland Frith
✏Publisher : Peter Lang
✏Release Date : 2010
✏Pages : 264
✏ISBN : 1433103850
✏Available Language : English, Spanish, And French

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✏Advertising and Societies Book Summary : Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

📒Web Advertising ✍ Anja Janoschka

Web Advertising Book PDF
✏Book Title : Web Advertising
✏Author : Anja Janoschka
✏Publisher : John Benjamins Publishing
✏Release Date : 2004-01-01
✏Pages : 227
✏ISBN : 9027253749
✏Available Language : English, Spanish, And French

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✏Web Advertising Book Summary : This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Dynamics Of International Advertising Book PDF
✏Book Title : Dynamics of International Advertising
✏Author : Barbara Mueller
✏Publisher : Peter Lang
✏Release Date : 2011
✏Pages : 368
✏ISBN : 1433103842
✏Available Language : English, Spanish, And French

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✏Dynamics of International Advertising Book Summary : "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Mass Media Advertising Book PDF
✏Book Title : Mass Media Advertising
✏Author : Edith Smit
✏Publisher : Het Spinhuis
✏Release Date : 1999
✏Pages : 194
✏ISBN : 9055891363
✏Available Language : English, Spanish, And French

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✏Mass Media Advertising Book Summary : For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Advertising And Integrated Brand Promotion Book PDF
✏Book Title : Advertising and Integrated Brand Promotion
✏Author : Thomas O'Guinn
✏Publisher : Cengage Learning
✏Release Date : 2008-04-18
✏Pages : 768
✏ISBN : 9780324568622
✏Available Language : English, Spanish, And French

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✏Advertising and Integrated Brand Promotion Book Summary : Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising For Dummies Book PDF
✏Book Title : Advertising For Dummies
✏Author : Gary Dahl
✏Publisher : John Wiley & Sons
✏Release Date : 2007-01-03
✏Pages : 336
✏ISBN : 9780470045831
✏Available Language : English, Spanish, And French

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✏Advertising For Dummies Book Summary : So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Advertising Media Planning Book PDF
✏Book Title : Advertising Media Planning
✏Author :
✏Publisher : M.E. Sharpe
✏Release Date : 2008
✏Pages : 188
✏ISBN : 9780765628749
✏Available Language : English, Spanish, And French

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✏Advertising Media Planning Book Summary :

The Dynamics Of Advertising Book PDF
✏Book Title : The Dynamics of Advertising
✏Author : Barry Richards
✏Publisher : Psychology Press
✏Release Date : 2000
✏Pages : 285
✏ISBN : 9058230856
✏Available Language : English, Spanish, And French

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✏The Dynamics of Advertising Book Summary : Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

📒Commodity Advertising ✍ Olan D. Forker

Commodity Advertising Book PDF
✏Book Title : Commodity Advertising
✏Author : Olan D. Forker
✏Publisher : Lexington Books
✏Release Date : 1993
✏Pages : 294
✏ISBN : 002910405X
✏Available Language : English, Spanish, And French

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✏Commodity Advertising Book Summary : Commodity checkoff programs have become an increasingly important way for U.S. agricultural producers to advertise and promote their products, both domestically and in foreign markets. Checkoffs - mandatory assessments of producers - fund generic advertising and promotion programs to expand and develop commodity markets. In Commodity Advertising, Olan D. Forker and Ronald W. Ward develop the terminology and set forth the economic theory of commodity advertising, as well as the legal and industrial structures necessary to underwriting commodity programs. Forker and Ward offer methods for evaluating the economic effectiveness of commodity programs, suggest techniques for integrating advertising and promotion expenditures into demand analysis, and propose a new method for estimating the functional relationship between advertising expenditures and expected sales response - one that provides a more realistic estimate of the shape of the advertising response function. They also present case studies on the advertising programs for fluid milk, beef, apples, citrus, wool, fresh tomato, catfish, potatoes, soybean, cheese, and fats and oils. Commodity Advertising demonstrates that like their brand counterparts, generic advertising programs do have a positive impact on consumer demand. While the impact varies among commodity groups, research indicates that well planned and executed generic advertising can yield benefits to the producers who fund the programs as well as the processors and consumers of the commodity. The authors treat advertising as information, and they present methods to estimate the value of this information to consumers and to the commodity industry. In general, advertising yields greater benefits to the producers of the commodity when the industry's supply response is inelastic. But many other factors, including product quality, funding base, pricing, available substitutes, and consumer preferences influence the ability of commodity advertising programs to be effective. The authors discuss the influence on commodity demand of all these factors. The book will interest both agricultural and many nonagricultural groups, including academic, nonprofit, and governmental associations, businesses, and others who wish to explore the opportunities created by generic advertising and promotion efforts.

📒The Mirror Makers ✍ Stephen R. Fox

The Mirror Makers Book PDF
✏Book Title : The Mirror Makers
✏Author : Stephen R. Fox
✏Publisher : University of Illinois Press
✏Release Date : 1984
✏Pages : 383
✏ISBN : 0252066596
✏Available Language : English, Spanish, And French

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✏The Mirror Makers Book Summary : Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

Advertising New Concepts Book PDF
✏Book Title : Advertising New Concepts
✏Author : S. S. Kaptan
✏Publisher : Sarup & Sons
✏Release Date : 2002
✏Pages : 194
✏ISBN : 8176252808
✏Available Language : English, Spanish, And French

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✏Advertising New Concepts Book Summary : In the Indian context.

This Fascinating Advertising Business Book PDF
✏Book Title : This Fascinating Advertising Business
✏Author : Harry Lewis Bird
✏Publisher : Wildside Press LLC
✏Release Date : 2008-08-01
✏Pages : 440
✏ISBN : 9781434475534
✏Available Language : English, Spanish, And French

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✏This Fascinating Advertising Business Book Summary : A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.