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📒Advertising ✍ Jen Green
✏Advertising Book Summary : Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising.
📒Advertising The American Dream ✍ Roland Marchand
✏Advertising the American Dream Book Summary : "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University
📒The Advertising Age Encyclopedia Of Advertising ✍ John McDonough
✏The Advertising Age Encyclopedia of Advertising Book Summary : For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
📒Imperial Persuaders ✍ Anandi Ramamurthy
✏Imperial Persuaders Book Summary : This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.
📒Advertising Management ✍ Manendra Mohan
✏Advertising Management Book Summary :
📒Humor In Advertising ✍ Charles S. Gulas
✏Humor in Advertising Book Summary :
📒Advertising ✍ Tony Yeshin
✏Advertising Book Summary : Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.
📒Advertising To Children ✍ M. Carole Macklin
✏Advertising to Children Book Summary : Children′s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children′s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
📒A History Of Advertising From The Earliest Times ✍ Henry Sampson
✏A History of Advertising from the Earliest Times Book Summary :
📒Advertising And Sales Promotion ✍ S H H Kazmi
✏Advertising And Sales Promotion Book Summary : Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.