Advertising Management

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  • Author : C. L. Tyagi
  • Publisher : Atlantic Publishers & Dist
  • Pages : 440 pages
  • ISBN : 9788126902576
  • Rating : 5/5 from 1 reviews
CLICK HERE TO GET THIS BOOK >>>Advertising Management

Download or Read online Advertising Management full in PDF, ePub and kindle. this book written by C. L. Tyagi and published by Atlantic Publishers & Dist which was released on 06 December 2021 with total page 440 pages. We cannot guarantee that Advertising Management book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Advertising Management

Advertising Management
  • Author : C. L. Tyagi,Arun Kumar
  • Publisher : Atlantic Publishers & Dist
  • Release : 06 December 2021
GET THIS BOOK Advertising Management

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear

Mass Media Advertising

Mass Media Advertising
  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release : 06 December 1999
GET THIS BOOK Mass Media Advertising

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School

International Advertising

International Advertising
  • Author : John Philip Jones
  • Publisher : SAGE
  • Release : 06 December 2021
GET THIS BOOK International Advertising

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.

The Advertising Handbook

The Advertising Handbook
  • Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain MacRury
  • Publisher : Routledge
  • Release : 13 September 2013
GET THIS BOOK The Advertising Handbook

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Programmatic Advertising

Programmatic Advertising
  • Author : Oliver Busch
  • Publisher : Springer
  • Release : 26 November 2015
GET THIS BOOK Programmatic Advertising

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/

Advertising Principles and Practice

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release : 06 December 2021
GET THIS BOOK Advertising Principles and Practice

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Cases in Advertising Management

Cases in Advertising Management
  • Author : Larry D Kelley,Donald W Jugenheimer
  • Publisher : Routledge
  • Release : 18 December 2014
GET THIS BOOK Cases in Advertising Management

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on

Advances in Advertising Research Vol VI

Advances in Advertising Research  Vol  VI
  • Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
  • Publisher : Springer
  • Release : 07 September 2015
GET THIS BOOK Advances in Advertising Research Vol VI

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference

The Economics of Advertising RLE Advertising

The Economics of Advertising  RLE Advertising
  • Author : Frederic Wilfred Taylor
  • Publisher : Routledge
  • Release : 02 May 2013
GET THIS BOOK The Economics of Advertising RLE Advertising

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Persuasive Advertising

Persuasive Advertising
  • Author : J. Scott Armstrong
  • Publisher : Palgrave Macmillan
  • Release : 26 May 2010
GET THIS BOOK Persuasive Advertising

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They

Explorations in Critical Studies of Advertising

Explorations in Critical Studies of Advertising
  • Author : James F. Hamilton,Robert Bodle,Ezequiel Korin
  • Publisher : Routledge
  • Release : 26 October 2016
GET THIS BOOK Explorations in Critical Studies of Advertising

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters,