Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

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  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Pages : 818 pages
  • ISBN : 152257767X
  • Rating : 2.5/5 from 2 reviews
CLICK HERE TO GET THIS BOOK >>>Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Download or Read online Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship full in PDF, ePub and kindle. this book written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global which was released on 09 November 2018 with total page 818 pages. We cannot guarantee that Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Release : 09 November 2018
GET THIS BOOK Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
  • Author : Mehdi Khosrow-Pour
  • Publisher : Unknown
  • Release : 05 October 2018
GET THIS BOOK Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--

Technological Progress Inequality and Entrepreneurship

Technological Progress  Inequality and Entrepreneurship
  • Author : Vanessa Ratten
  • Publisher : Springer Nature
  • Release : 29 August 2019
GET THIS BOOK Technological Progress Inequality and Entrepreneurship

Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress. This book focuses on how inequality and entrepreneurship are both by-products of technological change. The book provides insights into how society has shifted from consumer division to human centricity, and helps readers gain a better understanding of the positive and negative effects of entrepreneurship.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
  • Author : Saiz-Alvarez, Jose Manuel
  • Publisher : IGI Global
  • Release : 26 April 2019
GET THIS BOOK Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the

Advanced Methodologies and Technologies in Business Operations and Management

Advanced Methodologies and Technologies in Business Operations and Management
  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Release : 14 September 2018
GET THIS BOOK Advanced Methodologies and Technologies in Business Operations and Management

Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges

Digital Transformation in the Cultural and Creative Industries

Digital Transformation in the Cultural and Creative Industries
  • Author : Marta Massi,Marilena Vecco,Yi Lin
  • Publisher : Routledge
  • Release : 29 December 2020
GET THIS BOOK Digital Transformation in the Cultural and Creative Industries

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Release : 14 June 2019
GET THIS BOOK Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over

Information and Communication Technology for Competitive Strategies ICTCS 2020

Information and Communication Technology for Competitive Strategies  ICTCS 2020
  • Author : Amit Joshi,Mufti Mahmud,Roshan G. Ragel,Nileshsingh V. Thakur
  • Publisher : Springer Nature
  • Release : 26 July 2021
GET THIS BOOK Information and Communication Technology for Competitive Strategies ICTCS 2020

This book contains the best selected research papers presented at ICTCS 2020: Fifth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held at Jaipur, Rajasthan, India, during 11–12 December 2020. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics, and IT security.

Cases on Digital Strategies and Management Issues in Modern Organizations

Cases on Digital Strategies and Management Issues in Modern Organizations
  • Author : Santos, José Duarte
  • Publisher : IGI Global
  • Release : 19 November 2021
GET THIS BOOK Cases on Digital Strategies and Management Issues in Modern Organizations

Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools

Handbook of Research on Technology Applications for Effective Customer Engagement

Handbook of Research on Technology Applications for Effective Customer Engagement
  • Author : Mohd Suki, Norazah
  • Publisher : IGI Global
  • Release : 04 September 2020
GET THIS BOOK Handbook of Research on Technology Applications for Effective Customer Engagement

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices

Financial Management and Risk Analysis Strategies for Business Sustainability

Financial Management and Risk Analysis Strategies for Business Sustainability
  • Author : Enríquez-Díaz, Joaquín,Castro-Santos, Laura,Puime-Guillén, Félix
  • Publisher : IGI Global
  • Release : 02 April 2021
GET THIS BOOK Financial Management and Risk Analysis Strategies for Business Sustainability

In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as

ITJEMAST 11 2 2020

ITJEMAST 11 2  2020
  • Author : Anonim
  • Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
  • Release : 25 September 2022
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International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising
  • Author : Yilmaz, Recep
  • Publisher : IGI Global
  • Release : 28 June 2019
GET THIS BOOK Handbook of Research on Narrative Advertising

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates

Strategic Digital Transformation

Strategic Digital Transformation
  • Author : Alex Fenton,Gordon Fletcher,Marie Griffiths
  • Publisher : Routledge
  • Release : 20 December 2019
GET THIS BOOK Strategic Digital Transformation

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising