A Short Cut to Marketing the Library

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  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Pages : 108 pages
  • ISBN : 1780631324
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>A Short Cut to Marketing the Library

Download or Read online A Short Cut to Marketing the Library full in PDF, ePub and kindle. this book written by Zuzana Helinsky and published by Elsevier which was released on 23 January 2014 with total page 108 pages. We cannot guarantee that A Short Cut to Marketing the Library book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

A Short Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release : 23 January 2014
GET THIS BOOK A Short Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning

Managing Information Services

Managing Information Services
  • Author : Jo Bryson
  • Publisher : Routledge
  • Release : 05 May 2016
GET THIS BOOK Managing Information Services

This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way services are managed, and developing new skills and knowledge. Challenges include developing new uses for floorspace, where shelving is being replaced by mobile networking, and new practices and procedures for

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 21 March 2014
GET THIS BOOK Fundamentals of Collection Development and Management

In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues.

Libraries for Users

Libraries for Users
  • Author : Luisa Alvite,Leticia Barrionuevo
  • Publisher : Elsevier
  • Release : 10 December 2010
GET THIS BOOK Libraries for Users

This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries

The Accidental Library Manager

The Accidental Library Manager
  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release : 18 January 2022
GET THIS BOOK The Accidental Library Manager

"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.

Raising the Tech Bar at Your Library Improving Services to Meet User Needs

Raising the Tech Bar at Your Library  Improving Services to Meet User Needs
  • Author : Nick D. Taylor
  • Publisher : ABC-CLIO
  • Release : 11 May 2017
GET THIS BOOK Raising the Tech Bar at Your Library Improving Services to Meet User Needs

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies

Intentional Marketing

Intentional Marketing
  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release : 15 October 2018
GET THIS BOOK Intentional Marketing

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Marketing Information

Marketing Information
  • Author : Wendy Diamond,Michael R. Oppenheim
  • Publisher : Routledge
  • Release : 18 January 2022
GET THIS BOOK Marketing Information

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing

The Library Marketing Toolkit

The Library Marketing Toolkit
  • Author : Ned Potter
  • Publisher : Facet Publishing
  • Release : 23 June 2012
GET THIS BOOK The Library Marketing Toolkit

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video
  • Author : Peter W. Rea,David K. Irving
  • Publisher : Taylor & Francis
  • Release : 18 January 2022
GET THIS BOOK Producing and Directing the Short Film and Video

"Producing and Directing the Short Film and Video, Fourth Edition, is the definitive book on the subject for beginning filmmakers and students. It clearly illustrates all of the steps involved in preproduction, production, postproduction and distribution and uses a unique two-fold approach to break down filmmaking from the perspectives of both the producer and director. Extensive examples from award-winning shorts show you how to create a successful short film or video, from script to find product. Plus, learn from real-world

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
  • Publisher : Chandos Publishing
  • Release : 26 August 2014
GET THIS BOOK Proactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

Marketing Library and Information Services International Perspectives

Marketing Library and Information Services  International Perspectives
  • Author : IFLA
  • Publisher : Walter de Gruyter
  • Release : 01 January 2006
GET THIS BOOK Marketing Library and Information Services International Perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and

Future driven Library Marketing

Future driven Library Marketing
  • Author : Darlene E. Weingand
  • Publisher : American Library Association
  • Release : 18 January 1998
GET THIS BOOK Future driven Library Marketing

Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings. Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision

Public Libraries and Their Communities

Public Libraries and Their Communities
  • Author : Kay Ann Cassell
  • Publisher : Rowman & Littlefield
  • Release : 18 January 2022
GET THIS BOOK Public Libraries and Their Communities

This is the first public library text to look at the administration of the public library as essentially different from that of other library types. It also emphasizes the crucial nature of advocacy, promotion, and marketing and demonstrates how each public library can identify and meet the needs of its own particular community.