A Short Cut to Marketing the Library

Produk Detail:
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Pages : 108 pages
  • ISBN : 1780631324
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>A Short Cut to Marketing the Library

Download or Read online A Short Cut to Marketing the Library full in PDF, ePub and kindle. this book written by Zuzana Helinsky and published by Elsevier which was released on 23 January 2014 with total page 108 pages. We cannot guarantee that A Short Cut to Marketing the Library book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

A Short Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release : 23 January 2014
GET THIS BOOK A Short Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning

Managing Information Services

Managing Information Services
  • Author : Jo Bryson
  • Publisher : Routledge
  • Release : 05 May 2016
GET THIS BOOK Managing Information Services

This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way services are managed, and developing new skills and knowledge. Challenges include developing new uses for floorspace, where shelving is being replaced by mobile networking, and new practices and procedures for

Marketing Information

Marketing Information
  • Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
  • Publisher : Routledge
  • Release : 31 October 2013
GET THIS BOOK Marketing Information

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.

Intentional Marketing

Intentional Marketing
  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release : 15 October 2018
GET THIS BOOK Intentional Marketing

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Marketing Information

Marketing Information
  • Author : Wendy Diamond,Michael R. Oppenheim
  • Publisher : Routledge
  • Release : 09 May 2021
GET THIS BOOK Marketing Information

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing