A Brief Introduction
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📒Marketing ✍ David Stokes
✏Marketing Book Summary : The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing. Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.
📒Society ✍ Ian Robertson
✏Society Book Summary : This concise, elegantly written paperback volume on the essential elements of sociology is perfect as the sole textbook for a brief introductory course or as a core text to be supplemented with other readings.
📒The World ✍ Richard Haass
✏The World Book Summary : New York Times Bestseller An invaluable primer from Richard Haass, president of the Council on Foreign Relations, that will help anyone, expert and non-expert alike, navigate a time in which many of our biggest challenges come from the world beyond our borders. Like it or not, we live in a global era, in which what happens thousands of miles away has the ability to affect our lives. This time, it is a Coronavirus known as Covid-19, which originated in a Chinese city many had never heard of but has spread to the corners of the earth. Next time it could well be another infectious disease from somewhere else. Twenty years ago it was a group of terrorists trained in Afghanistan and armed with box-cutters who commandeered four airplanes and flew them into buildings (and in one case a field) and claimed nearly three thousand lives. Next time it could be terrorists who use a truck bomb or gain access to a weapon of mass destruction. In 2016 hackers in a nondescript office building in Russia traveled virtually in cyberspace to manipulate America's elections. Now they have burrowed into our political life. In recent years, severe hurricanes and large fires linked to climate change have ravaged parts of the earth; in the future we can anticipate even more serious natural disasters. In 2008, it was a global financial crisis caused by mortgage-backed securities in America, but one day it could well be a financial contagion originating in Europe, Asia, or Africa. This is the new normal of the 21st century. The World is designed to provide readers of any age and experience with the essential background and building blocks they need to make sense of this complicated and interconnected world. It will empower them to manage the flood of daily news. Readers will become more informed, discerning citizens, better able to arrive at sound, independent judgments. While it is impossible to predict what the next crisis will be or where it will originate, those who read The World will have what they need to understand its basics and the principal choices for how to respond. In short, this book will make readers more globally literate and put them in a position to make sense of this era. Global literacy--knowing how the world works--is a must, as what goes on outside a country matters enormously to what happens inside. Although the United States is bordered by two oceans, those oceans are not moats. And the so-called Vegas rule--what happens there stays there--does not apply in today's world to anyone anywhere. U.S. foreign policy is uniquely American, but the world Americans seek to shape is not. Globalization can be both good and bad, but it is not something that individuals or countries can opt out of. Even if we want to ignore the world, it will not ignore us. The choice we face is how to respond. We are connected to this world in all sorts of ways. We need to better understand it, both its promise and its threats, in order to make informed choices, be it as students, citizens, voters, parents, employees, or investors. To help readers do just that, The World focuses on essential history, what makes each region of the world tick, the many challenges globalization presents, and the most influential countries, events, and ideas. Explaining complex ideas with wisdom and clarity, Richard Haass's The World is an evergreen book that will remain relevant and useful as history continues to unfold.
📒A Brief Introduction To Fluid Mechanics ✍ Donald F. Young
✏A Brief Introduction To Fluid Mechanics Book Summary : Based on the authors’ highly successful text Fundamentals of Fluid Mechanics, A Brief Introduction to Fluid Mechanics, 5th Edition is a streamlined text, covering the basic concepts and principles of fluid mechanics in a modern style. The text clearly presents basic analysis techniques and addresses practical concerns and applications, such as pipe flow, open-channel flow, flow measurement, and drag and lift. Extra problems in every chapter including open-ended problems, problems based on the accompanying videos, laboratory problems, and computer problems emphasize the practical application of principles. More than 100 worked examples provide detailed solutions to a variety of problems.
📒A Brief Introduction To The Old Testament ✍ Michael David Coogan
✏A Brief Introduction to the Old Testament Book Summary : Engaging and accessible to students from all backgrounds, A Brief Introduction to the Old Testament: The Hebrew Bible in Its Context, Second Edition, is an updated, concise, and more pedagogical version of Michael D. Coogan's best-selling The Old Testament: A Historical and Literary Introduction to the Hebrew Scriptures, Second Edition (OUP, 2010). Coogan works primarily from a historical and critical methodology but also introduces students to literary analysis and other interpretive strategies. He examines all the books of the Hebrew Bible and considers additional writings from the ancient Near East. The Apocryphal / Deuterocanonical books are included in an appendix. Providing a nondenominational and nondoctrinal treatment, this text offers a unique and captivating introduction to the Hebrew scriptures themselves and to how they have been--and can be--interpreted. PEDAGOGICAL FEATURES: * Chapter introductions connecting each chapter to the preceding material and previewing the material to come * Chapter summaries that highlight key points and link each chapter to the rest of the book * Important terms, boldfaced at their first appearance and defined in the glossary * Numerous strategically placed text boxes that offer interesting and useful supplementary information * Timelines, photos, illustrations, maps, and a four-color insert on Jerusalem in biblical times * Review questions, suggestions for further reading, a general bibliography, and annotated bibliographies at the end of each chapter * A FREE 6-month subscription to Oxford Biblical Studies Online (www.oxfordbiblicalstudies.com)--a $180 value--with the purchase of every new copy of this text. Please contact your Oxford University Press Sales Representative at 800.280.0280 for details.
📒Diplomacy In The 21st Century ✍ Paul Sharp
✏Diplomacy in the 21st Century Book Summary : This book provides an introduction to the theory and practice of diplomacy and its vital role in an era of increasing international uncertainty. The work employs a distinctive "diplomatic perspective" on international relations and argues that the experience of conducting diplomacy gives rise to a set of priorities: first, the peaceful resolution of disputes; second, the avoidance of unwanted conflict; and, third, the minimization of the intensity of violent conflict where it has become unavoidable. It argues that changes in the international system require a shift in priorities from the diplomacy of problem-solving by building institutionalized cooperation, to the diplomacy of managing relationships between people. Divided into three sections, the first examines what is meant when we talk about diplomacy, why we need diplomats, and the operations of the modern diplomatic system of states. The second discusses the "three bads," about which people generally worry: bad leaders, bad media, and bad followers. The idea of "bad" is considered in terms of the moral character, professional competence, and the consequences of what people do for us. The final section discusses diplomacy and bad diplomats, reviewing what people can do to help themselves and the professionals be good diplomats. This book is intended as a primary text for courses in international diplomacy and as a supplementary text for courses on contemporary issues in international relations.
📒A Brief Introduction To The Arabic Alphabet ✍ John F. Healey
✏A Brief Introduction to The Arabic Alphabet Book Summary : The Arabic alphabet has a rich history, one that is closely linked with the development of culture and society in the Middle East. In this comprehensive introduction the authors trace the origins of the Arabic alphabet back to Aramaic, which also gave rise to the Hebrew and Greek alphabets. Using detailed illustrations the authors investigate early Arabic papyri and early Islamic inscriptions as well as classical Arabic scripts. John F. Healey and G. Rex Smith bring the story up to the present day by examining the practice of calligraphy, printing and computing in Arabic.
📒A Brief Introduction To Corrections ✍ Robert D. Hanser
✏A Brief Introduction to Corrections Book Summary : A Brief Introduction to Corrections is a condensed version of the best-selling Introduction to Corrections by Robert D. Hanser. This new text provides students with an overview of corrections that is both practitioner-driven and grounded in modern research. Experienced correctional practitioner and scholar Robert D. Hanser shows readers how the corrections system actually works, from classification to security and treatment to demonstrating how and why correctional practices are implemented.
📒World Prehistory ✍ Brian M. Fagan
✏World Prehistory Book Summary : This popular introductory textbook provides an overview of more than 3 million years of human prehistory. Written in an accessible and jargon-free style, this engaging volume tells the story of humanity from our beginnings in tropical Africa up to the advent of the world’s first urban civilizations. A truly global account, World Prehistory surveys the latest advances in the study of human origins and describes the great diaspora of modern humans in the millennia which followed as they settled Europe, Asia and the Americas. Later chapters consider seminal milestones in prehistory: the origins of food production, the colonization of the offshore Pacific and the development of the first more complex human societies based, for the most part, on agriculture and stock raising. Finally, Fagan and Durrani examine the prevailing theories regarding early state-organized societies and the often flamboyant, usually volatile, pre-industrial civilizations which developed in the Old World and the Americas. Fully updated to reflect new research, controversies, and theoretical debates, this unique book continues to be an ideal resource for the beginner first approaching archaeology. Drawing on the experience of two established writers in the field, World Prehistory is a respected classic which acquaints students with the fascinations of human prehistory.
📒A Brief Introduction To The Philosophy Of Mind ✍ Jack S. Crumley
✏A Brief Introduction to the Philosophy of Mind Book Summary : Crumley introduces four core areas in contemporary philosophy of the mind: the mind/body problem, mental content (intentionality), mental causation, and the nature of consciousness. The book is distinctive in its further coverage of such fascinating topics as the nature of mental images, theories of concepts, and whether or not computers can think.